• Increased Google Area120 graduation rate to 26% (up from a 10% historical program average) through development and execution of tailored strategic frameworks.

• Worked with numerous B2B companies to improve usability, reduce manual workflows, and deliver seamless and intuitive experiences to end users.

• Led projects with undefined problem spaces, using evidence-based research and testing to uncover opportunities of real value for both users and businesses and de-risk ideas.

• Developed and applied UX and usability principles to ensure a seamless user experience across digital spaces.

• Designed and managed production and QA of digital and print assets to support client brand initiatives.

• Consulted, ideated, and pitched brand and marketing concepts for notable clients including JanSport, Duraflame, Smartwool, and San Francisco Travel.

• Led creative team researching and developing new direct-to-market products.

• Supported sales and marketing initiatives with digital and print assets.

• Designed custom handbags and accessories, preparing product specs detailing materials, dimensions, and construction.

• Produced product photography, promotional materials, and catalogs.