# Beth O.

> UX Lead at DesignMap

Location: San Francisco, California, United States
Profile: https://flows.cv/betho

## Work Experience
### UX Lead @ DesignMap
Jan 2022 – Present | San Francisco, California, United States
• Increased Google Area120 graduation rate to 26% (up from a 10% historical program average) through  development and execution of tailored strategic frameworks. 
• Worked with numerous B2B companies to improve usability, reduce manual workflows, and deliver seamless and intuitive experiences to end users. 
• Led projects with undefined problem spaces, using evidence-based research and testing to uncover opportunities of real value for both users and businesses and de-risk ideas.

### Senior Product Designer @ DesignMap
Jan 2018 – Jan 2022 | San Francisco, CA

### Graphic / UX Designer @ Teak
Jan 2014 – Jan 2018 | San Francisco Bay Area
• Developed and applied UX and usability principles to ensure a seamless user experience across digital spaces.
• Designed and managed production and QA of digital and print assets to support client brand initiatives. 
• Consulted, ideated, and pitched brand and marketing concepts for notable clients including JanSport, Duraflame, Smartwool, and San Francisco Travel.

### Senior Graphic Designer @ TMD Holdings
Jan 2010 – Jan 2014 | Pittsburgh, PA
• Led creative team researching and developing new direct-to-market products.
• Supported sales and marketing initiatives with digital and print assets.

### Graphic Designer @ Littlearth Productions, Inc.
Jan 2007 – Jan 2010 | Pittsburgh, PA
• Designed custom handbags and accessories, preparing product specs detailing materials, dimensions, and construction. 
• Produced product photography, promotional materials, and catalogs.

### Design Intern @ Erie Art Museum
Jan 2006 – Jan 2006 | Erie, PA
Designed flyers, brochures, mailers, and signage for museum events and exhibits.


## Education
### BFA in Graphic Design & Animation
PennWest Edinboro

### Photography in Italian
Student Art Centers International, Florence


## Contact & Social
- LinkedIn: https://linkedin.com/in/elizoneill
- Portfolio: https://www.bethfolio.com

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Source: https://flows.cv/betho
JSON Resume: https://flows.cv/betho/resume.json
Last updated: 2026-04-13