# Beto Espitia

> Principal Brand & User Experience Designer

Location: United States, United States
Profile: https://flows.cv/betoespitia

Great brands understand that their existence relies on an unseen economy of emotions. Capturing an idle audience and making them believe requires intuition, data, focus, determination, but most of all—guts. The creation of a belief system, of making brands real, relatable and worth championing is where you'll find me.

I start with distilling a brand's purpose and foster it along so it's able to express itself in a meaningful way. I comfortably play within the intricacies of building a brand, bringing brand strategy to big ideas while at the same time relishing the micro details of a product or solution. All in all, I look for ways that make a users experience delightful and honors a users intelligence, time and trust.

## Work Experience
### Principal UX Designer - Dragon Copilot; Microsoft Healthcare & Life Sciences @ Microsoft
Jan 2023 – Present | San Jose, CA

### Principal UX Designer - Dragon Ambient Experience (DAX); Healthcare @ Nuance Communications
Jan 2019 – Jan 2023 | San Jose, CA
At Microsoft | Nuance, I've been working on the future of healthcare. As a member of the DAX User Experience team, we are changing the look, sound, and feel of patient encounters.

- Designing multi-modal experiences.
- Building interfaces for that blend human and AI.
- Creating and stewarding a working design system.
- Tight knit collaboration with UX Research
- Prototyping low and high-fidelity experiments

### Principal UX Designer - Digital Marketing & Global Brand @ Nuance Communications
Jan 2013 – Jan 2018 | Sunnyvale, CA
Lead a series of Brand and Marketing initiatives across the Nuance.com Corporate Website. Including but not limited to:

- Adobe Experience Manager Integration
- CMS platform planning
- Design System strategy
- Email campaign strategy and execution
- Landing page campaign strategy and execution
- Crafting digital brand standards
- Partner Network micro-site strategy and execution
- Product registration experience and execution
- UX/UI Support for Dragon Naturally Speaking
- UX/UI PowerMic Mobile and Nuance Clinician.

### Senior Art Director - User Experience @ Hewlett Packard
Jan 2011 – Jan 2013 | Palo Alto
Lead and approved visual design for global HP initiatives. Responsibilities included the delivery of high fidelity designs and documentation, external agency reviews, internal stakeholder reviews, agency choice selection and conducted brand training sessions.

### Associate Creative Director @ SolutionSet
Jan 2005 – Jan 2011 | Palo Alto, Ca
Worked on several digital initiatives that supported product development, e-commerce, marketing, and branding. 

Partial client list: 
Stanford Alumni Association
Autodesk
Cengage
Magellan GPS
Visa
eBay
Stuart Foundation
RSA Conference
San Francisco Symphony.

### Art Director @ KrushMedia
Jan 2004 – Jan 2005 | Santa Clara, CA
Partial Client List: 
VeriSign
Aruba Networks
NetD
Stanford University (Division of International, Comparative, and Area Studies)
CPP Meyers-Briggs Company
Sony Entertainment Group

### Senior Designer (Consultant) @ 405 Group
Jan 2003 – Jan 2004 | Emeryville, CA

### Senior Designer (Consultant) @ Communication Center
Jan 2002 – Jan 2004 | Santa Monica, CA

### Senior Designer (Consultant) @ Bolt & Peters
Jan 2003 – Jan 2004

### Senior Designer (Consultant) @ Jel Productions
Jan 2004 – Jan 2004 | Sacramento, Ca

### Senior Designer @ Envision Interactive
Jan 1999 – Jan 2001 | Los Gatos, CA


## Education
### B.S in Graphic Design, and Minor Photography
San José State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/betoespitia
- Portfolio: http://www.betoinbeta.com

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Source: https://flows.cv/betoespitia
JSON Resume: https://flows.cv/betoespitia/resume.json
Last updated: 2026-04-13