San Francisco, California, United States
Driving payments growth within the QuickBooks mobile app. Recently spearheaded the "Sales Tab" redesign, strategically reorganized navigation to prioritize payments capabilities. As a result payment revenue from the app exceeded targets.
1 of a 3 designer team who launched QuickBooks Money, a free QuickBooks SKU serving as QuickBooks' primary acquisition channel. I led the money insights data visualizations, notification strategy, and end to end user interface. The launch unlocked massive customer growth as the QuickBooks ecosystem was unlocked to a new customer segment.