# Betsy Freeman > Senior Product Designer at Intuit Location: San Francisco, California, United States Profile: https://flows.cv/betsyfreeman Collaborative creative focused on delivering premium end-to-end learning experiences that stimulate sustainable innovation. I am energized by synthesizing complex ideas, committed to growing the design craft and community, and relentlessly sharing the power of design thinking. ## Work Experience ### Senior Product Designer @ Intuit Jan 2025 – Present | San Francisco, California, United States Senior designer working on TurboTax front doors experiences specifically focused on strategically matching customers to Business Tax and expert assisted TurboTax products that ease their tax time and save hard earned money. ### Senior Product Designer @ Intuit Jan 2022 – Jan 2026 | San Francisco, California, United States Driving payments growth within the QuickBooks mobile app. Recently spearheaded the "Sales Tab" redesign, strategically reorganized navigation to prioritize payments capabilities. As a result payment revenue from the app exceeded targets. 1 of a 3 designer team who launched QuickBooks Money, a free QuickBooks SKU serving as QuickBooks' primary acquisition channel. I led the money insights data visualizations, notification strategy, and end to end user interface. The launch unlocked massive customer growth as the QuickBooks ecosystem was unlocked to a new customer segment. ### Senior Product Designer @ Intuit Jan 2021 – Jan 2022 | San Francisco, California, United States I owned the end-to-end user experience for Mint Salary's beta launch. I delivered key V1 features: an interactive salary map and advanced salary search functionality. The beta launch proved successful as it increased our baseline metric of new user engagement. ### Senior Visual Product Designer, Central Innovation Team @ Intuit Jan 2020 – Jan 2022 | San Francisco Bay Area I developed and delivered an internal Design Thinking 101 virtual training hub and learning experience that increased overall confidence and knowledge base in Design Thinking acumen. ### Visual Product Designer, Chief Product + Design Officer Team @ Intuit Jan 2018 – Jan 2020 | San Francisco Bay Area In collaboration with the Chief Product + Design organization, I strategize and craft the branded end-to-end interactive Design Thinking experiences and tools for each functional group with a focus on the Design community. ### Senior Brand Designer @ Raised Real Jan 2016 – Jan 2018 | San Franicsco I designed both print and digital brand visuals across marketing and product platforms including packaging design, website design, event design, illustration, and digital advertising. I art-directed all campaign photoshoots and spearheaded the evolution of the brand aesthetic. ### Visual Designer @ Qardio, Inc. Jan 2016 – Jan 2016 | San Francisco As a generalist visual designer, I worked on marketing collateral, POS designs, web UI design, digital advertising visuals, event design and presentation design, infographics, packaging design. ### Graphic Designer (Contract) @ Wigwam Creative Inc. Jan 2015 – Jan 2015 | Denver Colorado I contributed to branding projects as well as ongoing digital and print media for ongoing marketing clients. ### Design Intern @ Brit + Co. Jan 2014 – Jan 2014 | San Francisco Bay Area I worked on feature image layout design for website, print design for various marketing projects, and digital advertising design as a part to an underlying company rebrand. ### Intern @ Finch Letterpress Jan 2011 – Jan 2011 Print Production, inDesign template design, Client Management ## Education ### Studio Art/Design Major in Psychology Minor Westmont College Jan 2012 – Jan 2016 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/freebetsy - Website: http://www.betsyfreeman.com/ --- Source: https://flows.cv/betsyfreeman JSON Resume: https://flows.cv/betsyfreeman/resume.json Last updated: 2026-04-07