# Betty Chen > UX + All Things Creative Location: San Francisco, California, United States Profile: https://flows.cv/bettychen With over 20+ years of illustration, visual design, interaction design, and user experience expertise, her work breathes innovation and pixel-perfect execution into every project she touches. Boasting an impressive body of work for name brands as well as small local businesses, she has worked in a variety of environments, from the Internet start-up and established agencies, to global clients. She is considered a business savvy designer who understands budgets, business requirements, and project management. Her visionary designs demonstrate artistic passion, a penchant for smart risk-taking, and insistence on excellence. Specialties: User Experience, User Interface, Information Architecture, Interaction Design, User Research and Analysis, Usability Testing, Remote User Testing, Rapid Prototyping, Agile Methodologies, Product + Services Design, Responsive Design, Mobile Applications, Corporate Identity Development, Storyboarding, Multimedia - Audio, video, editing, animation and digital image effects. ## Work Experience ### Product Design, Illustrations & Motion Graphics @ BettyMade Jan 2001 – Present | San Francisco Bay Area ### Principal Designer @ Plastic 2 Green Inc. Jan 2024 – Jan 2025 | Colorado, United States Plastic2Green transforms plastic pollution into valuable materials like “Emerald” ammonia and graphene-grade carbon black at scale. • Designed and animated an educational 2-minute motion graphics video explaining the chemical transformation process, including sound design and scripting. • Created workflow diagrams and visual storytelling assets used across pitch decks and presentations. • The video was featured at several major science conventions and directly contributed to securing $5 million in funding, elevating brand visibility and investor engagement. ### Lead Product Designer @ GetZeals Jan 2023 – Jan 2024 | San Francisco Bay Area GetZeals is a fundraising platform that connects restaurants with local schools and organizations, boosting sales while supporting community-driven causes. • Designed the end-to-end “First Experience” user flow across native mobile, desktop, and web platforms, ensuring a seamless and intuitive onboarding journey. • Collaborated closely with cross-functional teams to align product design with user needs and business goals, improving user engagement and conversion potential. • Delivered high-fidelity prototypes and interaction designs that enhanced clarity and usability across devices. ### Product Designer II @ One Medical Jan 2022 – Jan 2022 | San Francisco Bay Area One Medical is a tech-forward primary care platform focused on accessible and user-friendly healthcare. • Designed intelligent patient scheduling and triage experiences powered by AI-driven decision support and automated routing logic, reducing friction in care access. • Created conversational flows and guided experiences to streamline appointment booking and insurance navigation through predictive UX and context-aware interfaces. • Collaborated with cross-functional teams to identify pain points using data insights, and implemented scalable design systems to support AI-enhanced workflows. • Defined UX metrics to track patient engagement and efficiency gains across digital touchpoints. ### UX Lead @ Pathway Labs Jan 2022 – Jan 2022 | San Francisco, California, United States Pathway Labs aims to modernize online and specialty trade education through innovative digital tools. • Led UX design for web applications tailored to students and administrators in the trade school space. • Translated business requirements into intuitive, user-friendly interfaces that improved task efficiency and engagement. • Collaborated with stakeholders to identify core user problems and deliver elegant, scalable design solutions. ### Sr. UX Designer @ Expedia Group Jan 2021 – Jan 2021 | San Francisco Bay Area Expedia Group is a global travel technology leader, building intelligent experiences across digital touchpoints. • Designed conversational UI and integrated AI-driven chat interfaces to enhance self-service support and reduce friction in the booking process. • Applied UX heuristics, intent modeling, and natural language flow mapping to support AI-assisted user journeys. • Developed user flows, wireframes, and interactive prototypes for both web and native platforms, ensuring consistency across devices. • Collaborated cross-functionally with product managers, machine learning engineers, and UX researchers to align design with behavioral data and user intent. ### Product Design Lead @ GreenSpark Software Jan 2021 – Jan 2021 | San Francisco Bay Area Led product design for GreenSpark’s AI-powered asset traceability platform, enabling full lifecycle visibility of recyclable materials—from junkyard intake to mill processing. • Created easy-to-use tools for scale operators and mill teams. • Used AI-driven insights to improve payout accuracy and trace materials in real time. • Designed clean, efficient workflows for end-to-end material tracking and reporting. ### UX Lead @ GoShip.com Jan 2021 – Jan 2021 | San Francisco Bay Area Redesigned booking flow and results page for GoShip’s logistics platform across desktop and mobile. • Streamlined the user journey, leading to a 35% increase in adoption rate. • Focused on usability and conversion, applying responsive design best practices to improve engagement and simplify account registration. ### UX Lead @ AQAD Jan 2020 – Jan 2021 | San Francisco Bay Area Improved the end-to-end booking flow for House of Aia, enhancing usability across desktop and mobile. • Translated business goals into clean, user-centered interfaces. • Delivered wireframes and high-fidelity prototypes to support seamless user journeys. ### Product Designer @ CLIPr Jan 2020 – Jan 2020 | Delaware, United States CLIPr applies imperfect AI and machine learning to process and personalize video session recordings to make working and learning more effective. With CLIPr, employees, students and attendees can quickly search, skim, share, review and learn what they need in a fraction of the time. • Designed AI-powered UIs to surface video intelligence by processing content through ML pipelines. • Integrated speech-to-text, translation, NLP for topic detection, and voice-based speaker ID. • Built SaaS dashboards and embeddable widgets to present indexed insights, with analytics to track engagement and highlight key moments. ### Visual Design | Mural Wall Project @ Instacart Jan 2019 – Jan 2020 | San Francisco Bay Area • A mural project displaying all the interworkings of the engineering team and inspiration wall. • Display complex hierarchy of team structure, inspire growth and prepare files for large-scale printing on 18ft x 8ft wall. • Methods include, sketching, rendering files in Illustrator, Photoshop and Indesign. ### Principal Product Designer @ Questel Jan 2019 – Jan 2020 | remote • Streamlining complex data sources and workflows into dashboards that provide valuable insights into the intellectual property process and project management.    • Collaborate with product owner and stakeholders to implement portal requirements.      • Deliverables included visual design, style guide and component library. ### Design Lead | Creative Direction @ Roofstock Jan 2018 – Jan 2018 | Oakland • Evolved and maintained Roofstock’s brand and user experience. • Leveraged research data, design principles, or other objective information to support design decisions. • Actively involved in defining product strategy and think in terms of design systems. • Developed UX strategies in collaboration with product managers and design peers. • Established a strong design culture by collaborating with members of multidisciplinary teams and advocating for users and user-centered design practice. ### UX|UI Lead Visual Designer - Product @ PagerDuty Jan 2016 – Jan 2018 | San Francisco Bay Area • 2017 Gold Winner - Stevie Awards | New Product or Service of the Year - Software/IT Service Solutions • Leader of the visual language for a new centerpiece for the company's web and mobile experience. • Redefined the product's experience. • Generated multiple visual studies rapidly into a refined style. • Produced high-quality mock-ups and final assets (typography, color palettes and iconography) in various formats as needed by the UX and development team. ### Visual Design Lead | UX @ Autodesk Jan 2011 – Jan 2015 | San Francisco Bay Area • Collaborated with the product manager and developers through concepts, wire framing, user flows, prototyping, spec development, asset development and QA. • Created a responsive framework to ensure a cohesive and fluid user experience across multiple platforms. • Built out a scalable enterprise license model and improved the overall customer experience. • Developed and drove adoption of design and visual standards for web services. • Leader in design strategy and planning. ### Principal Visual Designer/User Experience @ Cisco Jan 2010 – Jan 2010 | Milpitas, California • Created visual designs and storyboards of the customer end-to-end experience with support application. • Production tasks included image processing and improving UI designs based on User Research findings. ### Senior Visual Designer/User Experience @ Autodesk Jan 2007 – Jan 2009 • User interface design, IA, interaction design, custom graphics and icons for innovative UI application. • Site architecture, page flow and navigation. • Translate usability and field research findings into effective design improvements. ### Creative Director (contract) @ EcoSynergy Jan 2008 – Jan 2009 • Develop creative programs and design concepts that meet the business objectives of the organization and that advance the brand strategy. • Establish creative direction for the entire line of online services and programs. • Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project. • Provided quality control over concepts and projects. ### Flash Designer @ Organic Jan 2008 – Jan 2008 • Created effective web banners of various sizes for Bank of America and trouble shooting data restrictions under tight deadlines. ### Art Director (contract) @ Liftopia, Inc. Jan 2008 – Jan 2008 • Redesigned company website using current identity logo. • Re-branded entire client website from concept to completion including UX, IA, page flow and navigation. • Developed information architecture strategy and application interface design. ### Art Director (contract) @ M&B Realty Investments Jan 2003 – Jan 2008 • Extensive branding and identity package for a San Francisco realty investment company. • Art direction of press kit, letterhead, envelopes and business cards. ### Motion Graphics/Animator @ Carat Fusion Jan 2007 – Jan 2008 • Animated 2 bumper series for Adidas campaign. • Approximately 2 million viewers in Times Square, NY. ### Visual Designer @ CNET Networks Entertainment Jan 2007 – Jan 2007 • Designed corporate presentation template and preserved continuity of corporate design. • Presentation graphics for executive speakers for sales conference. ### Senior Visual Designer (contract) @ Arup Jan 2006 – Jan 2006 • Prepared dynamic PowerPoint presentations for executives. • Converted complex maps to simple, comprehensible graphics. ### Visual Designer (contract) @ First American Title Jan 2005 – Jan 2006 • Creative direction on web site for new Latino site. • Implemented graphics that reported to be viewed 140,000 times in December and clicked on 3,300 for a click through rate of almost 2.5% an increase from previous .5%. ### Motion Graphics/Animation (contract) @ Spark Alley Jan 2004 – Jan 2006 • Provided dynamic concepts and animation series to be displayed in Palm, Inc. kiosks. • Worked closely with lead designer for animation transitions, style and concepts for Palm, Inc. Air Canada airport signage. • Redesigned Power Point presentation for executives at Palm, Inc. tradeshow in Spain. ### Motion Graphic Designer (contract) @ UPN 44 Network Jan 2005 – Jan 2005 • Prepared winning storyboard and concepts for animation that aired December 2004. • Successfully executed a four second network spot in collaboration with team members. ### Patent Illustrator @ Beyer Weaver LLP Jan 1999 – Jan 2002 • Illustrated technical drawings, electrical schematics, flow charts, and process charts for patent application. • Delivered utility, design, and trademark drawings for the United States Patent Office. • Created drawings for hearings, exhibits for jury presentation and for litigation proceedings. ## Education ### Monta Vista High ### Bachelor of Science - BS in Graphic Design & Media SAE Expression College for Digital Art ## Contact & Social - LinkedIn: https://linkedin.com/in/betty-chen-5a11a41 - Portfolio: https://www.bettymade.com/ --- Source: https://flows.cv/bettychen JSON Resume: https://flows.cv/bettychen/resume.json Last updated: 2026-04-13