Betty Shen is a senior product designer and wellness entrepreneur in San Francisco. She was most recently an Experience Designer at Airbnb for the past 5 years — leading product experiences across Hotels, Superguest, Host Quality, and Business Travel.
Design lead for Airbnb's new "Guest Onboarding" team. Worked with a cross-disciplinary team to craft the Airbnb guest onboarding narrative & experience, design the welcome moment for first-time guests, and build a "How It Works" landing experience for Airbnb.
Design lead for the new incubation of the Boutique Hotels experience on Airbnb. Led product design for the new guest booking & merchandising of hotels, and shipped cross-platform changes with a robust team of collaborators.
Design lead for Airbnb’s new “Superguest” program, a visionary travel rewards membership for our global community of guests. Led product vision, design strategy, and online/offline design experiences.
Design lead for Host Quality — Airbnb’s comprehensive product team to build trust & safety across our host community. Led the revamp of Airbnb’s review system, host performance tracking, and comprehensive host standards.
