# Betty Shen > Product Designer @ Instagram Location: San Francisco Bay Area, United States Profile: https://flows.cv/bettyshen Betty Shen is a senior product designer and wellness entrepreneur in San Francisco. She was most recently an Experience Designer at Airbnb for the past 5 years — leading product experiences across Hotels, Superguest, Host Quality, and Business Travel. Prior to that, she was a designer at Evernote and the co-founding design lead for Enrou (a Forbes Under 30 startup). Betty studied at UCLA’s Design Media Arts program — a 5% admission rate program. She specializes in product design, UI/UX, design strategy, and entrepreneurship. Outside of design, Betty runs her own coaching business helping female leaders master their wealth consciousness and build their soulful online businesses. ## Work Experience ### Product Designer @ Instagram Jan 2021 – Present Senior product designer on the Instagram Well-being team, leading initiatives across teen & youth safety. ### Senior Experience Designer | Guest Onboarding @ Airbnb Jan 2019 – Jan 2020 | San Francisco Bay Area Design lead for Airbnb's new "Guest Onboarding" team. Worked with a cross-disciplinary team to craft the Airbnb guest onboarding narrative & experience, design the welcome moment for first-time guests, and build a "How It Works" landing experience for Airbnb. ### Senior Experience Designer | Airbnb Hotels @ Airbnb Jan 2019 – Jan 2019 | San Francisco Bay Area Design lead for the new incubation of the Boutique Hotels experience on Airbnb. Led product design for the new guest booking & merchandising of hotels, and shipped cross-platform changes with a robust team of collaborators. ### Experience Designer | Guest Recognition @ Airbnb Jan 2018 – Jan 2019 | San Francisco Bay Area Design lead for Airbnb’s new “Superguest” program, a visionary travel rewards membership for our global community of guests. Led product vision, design strategy, and online/offline design experiences. ### Experience Designer | Host Quality & Community @ Airbnb Jan 2016 – Jan 2018 | San Francisco Design lead for Host Quality — Airbnb’s comprehensive product team to build trust & safety across our host community. Led the revamp of Airbnb’s review system, host performance tracking, and comprehensive host standards. ### Experience Designer | Airbnb for Work @ Airbnb Jan 2015 – Jan 2016 | San Francisco Led the design experience of the original ecosystem for Airbnb business travelers & third-party bookers. Revamped designs across brand merchandising, company team integrations, and guest booking. ### Head of Design · Co-Founding Team @ Enrou Jan 2012 – Jan 2015 | Los Angeles, CA Founding design lead of Enrou—an online marketplace for socially conscious brands in developing communities. Managed a growing team of designers and launched the first version of the e-commerce marketplace product. Responsible for leading the brand identity, designing digital experiences, crafting investor decks, and directing seasonal campaigns. Winners of the Forbes Under 30 Startup Competition ($400k+ seed funding). ### User Interface Designer @ Quixey Jan 2014 – Jan 2015 | Mountain View, CA Led UI & UX development as a design contractor for Quixey’s launch of a new consumer-facing developer portal. Collaborated with engineers and PM’s to build key user flows, research prototypes, and final product specs. Built an Alibaba-partnered network for developers to upload app documentation, provide insightful analytics, and shape deep-linking search technology. Designed a user-friendly consumer product by making search, discovery, and integration more contextual. ### Product Design Intern @ Evernote Jan 2014 – Jan 2014 | Redwood City, CA Created design experiences for interfaces spanning web, mobile, and Mac desktop client. Directly worked with engineers to create product interaction flows that shipped to millions of users. Key projects included the Salesforce partnership and web note share flow. In addition, defined visual experiences with the Evernote Augmented Intelligence team to enhance mental contextual learning. These projects included high-level conception and quick turnaround on multiple UI solutions. ## Education ### Bachelor of Arts in Design | Media Arts UCLA ## Contact & Social - LinkedIn: https://linkedin.com/in/bettyshen - Portfolio: http://www.bettyshen.work --- Source: https://flows.cv/bettyshen JSON Resume: https://flows.cv/bettyshen/resume.json Last updated: 2026-03-25