# Bhakti Shah > Product Designer at Lyft | CMU School of Design Location: San Francisco Bay Area, United States Profile: https://flows.cv/bhaktishah Strategic design leadership defines my impact at Loyal, where I've elevated healthcare CRM experiences, boosting revenue and user engagement significantly. I have guided projects that have resonated with both clients and users, including a product launch that generated $3.6M in revenue and a 200% increase in product usage. My approach centers on collaboration and user-focused innovation. By working with diverse teams, we have generated $2.7M in annual recurring revenue through feature development. I'm dedicated to resolving complex challenges through design, ensuring every solution not only meets but exceeds market and user expectations. ## Work Experience ### Product Designer @ Lyft Jan 2025 – Present | San Francisco, California, United States ### Senior Product Designer @ Loyal Jan 2022 – Jan 2024 Directed End-to-End Design: Led the complete design process for a Healthcare CRM from inception to launch, driving $3.6M in revenue and achieving a remarkable 192% ROI for a key enterprise client. Facilitated and Collaborated: Led a team of 2 designers and worked closely with cross-functional teams and product directors to develop and roll out new features, resulting in an additional $2.7M in annual recurring revenue (ARR). Enhanced Product Usage: Conducted user discovery sessions and in-depth research to prioritize high-impact features post-MVP launch, leading to a 200% increase in product usage. Developed a Design System: Created and launched a comprehensive design system now supported by a dedicated designer, streamlining collaboration across a team of 14 Designers and 60+ Front-end Engineers. Fostered Team Culture: Promoted a collaborative design environment by crafting a detailed team onboarding document, establishing an asynchronous feedback channel, and providing mentorship to junior designers. ### Product Designer @ Loyal Jan 2020 – Jan 2022 | United States Contributed to shaping an all-in-one consumer experience platform that provides health systems with the data foundation and digital solutions to engage, connect, and deliver a modern healthcare consumer experience. ### Product Designer @ Iris Rover (by Carnegie Mellon University) Jan 2020 – Jan 2020 | United States Creating a design system for the first private lunar rover launch to the Moon in 2021. Maintain and publish weekly component updates to the Cosmos design system library, support teams with design system updates or new component requests. Working in collaboration with engineers and designers to create a teleoperated system for the mission. ### User Experience Designer @ Deloitte Digital Jan 2018 – Jan 2019 | Mumbai Area, India Revitalized Vodafone Idea Ltd’s Mobile App: Spearheaded the redesign of Vodafone Idea Ltd's mobile app, which served over 50 million users. This initiative resulted in an incremental revenue increase of approximately INR 5 million per month, a 5-point boost in Net Promoter Score (NPS), and a ~20% rise in visits to other Vodafone Idea digital properties. Led Cross-Functional Collaboration: Coordinated and collaborated with a diverse team of 25+ developers and business stakeholders, utilizing an iterative agile methodology to ensure seamless integration and execution of design improvements. ### UX Designer @ Globant in India Jan 2016 – Jan 2018 | Pune Area, India Designed Multi-Platform Experiences: Developed intuitive user experiences and interfaces for a diverse range of platforms, including B2B SaaS products, B2C responsive websites, iOS and Android mobile and tablet apps, and Progressive Web Apps (PWA). Delivered Solutions Across 10+ Domains: Successfully shipped market-ready solutions for various industries including Healthcare, Education, Insurance, Cloud Computing, Legal, Security, and Classifieds. Mastered Design Guidelines: Acquired deep expertise in Human Interface Guidelines, Material Design Guidelines, and Web Content Accessibility Guidelines to ensure high-quality, accessible design solutions. ### New Media Intern @ Blink Digital Jan 2015 – Jan 2016 | Bandra Designed Visual Content: Developed eye-catching visual designs for social media posts and advertisements for prominent clients including ICICI Bank, KFC, Foyr, and XLRI, enhancing brand presence and engagement. Created Digital Ads: Designed and executed Facebook and Google advertisements for XLRI and ICICI Bank, contributing to effective online campaigns and increased visibility. Led CSR Campaign Design: Contributed to ICICI Bank’s #GiftALivelihood CSR campaign by working on information architecture, brand guidelines, and the communication campaign plan. Created visual design assets for the campaign's website and social media promotions. Developed Branding Assets: Created branding materials, illustrations, and digital assets for Foyr, a tech-based home decor startup, including website and app visuals, and social media promotion. ### Graphic Design Intern @ Sixofus Design Jan 2014 – Jan 2014 | Mumbai Area, India This internship was undertaken as a part of the course at MIT-ID. Designed Promotional Content: Worked on visual language and content for an NGO's annual report. Managed Social Media: Designed posts, created content, and maintained the social media schedule for a Business Park. ### Summer Intern @ Chitralekha Jan 2013 – Jan 2013 | Mumbai Area, India This internship was undertaken proactively in order to understand what goes into creating a successful print publication. Actively worked with the team to create layouts for the magazine. ## Education ### Master's in Design for Interactions Carnegie Mellon University ### B.Des in Graphic Design MIT Institute of Design ### ISC in Business/Commerce, General Smt.Sulochanadevi Singhania High School ## Contact & Social - LinkedIn: https://linkedin.com/in/bhakti1711 --- Source: https://flows.cv/bhaktishah JSON Resume: https://flows.cv/bhaktishah/resume.json Last updated: 2026-04-13