# Bharath Kumar Gaddam > Senior Product Designer | Design Systems | Platform UX | DesignOps | Accessibility (WCAG) | AI-Accelerated Delivery Location: Atlanta Metropolitan Area, United States Profile: https://flows.cv/bharathkumargaddam Design leader specializing in Design Systems + Platform UX at scale—building tokenized component ecosystems, DesignOps governance, and WCAG 2.1 AA accessibility standards that improve shipping speed, UI parity, and product quality across multi-product environments. Proof of impact (recent): • $4.2M program-level revenue impact via funnel UX improvements (A/B + analytics) • 1.2M+ MAU supported across 8 web properties through shared patterns + quality gates • 82% reduction in UI implementation discrepancies using tokens + parity checks • 40% faster design-to-dev cycle time (3.0 → 1.8 weeks) • ~340 engineering hours/month saved by reducing rework via DesignOps gates • 65% higher asset throughput + $15K/year reduced stock spend using AI workflows with review gates What I lead/own: Design system strategy + roadmap • governance + contribution model • design QA/parity checks • Definition-of-Done alignment • documentation standards • cross-functional adoption with Product/Engineering/QA • accessibility audits + remediation • data-informed iteration (funnels, instrumentation, experimentation support) Tools: Figma (Variables/Dev Mode), Storybook, Jira/Confluence, GitHub, GA4/Mixpanel/Amplitude, Hotjar/FullStory, Zeroheight/Supernova/Frontify, Framer. Target roles: Senior Product Designer / Product Design Lead / Design Systems Lead / DesignOps / Accessibility Lead (enterprise SaaS, platform teams, high-scale consumer). Portfolio: bharathgaddam.com | DM for roles, referrals, or collaborations. ## Work Experience ### Senior UI UX Designer @ Social Brands Jan 2024 – Present | Tucker, Georgia, United States Architected and led the implementation of a comprehensive, AI-powered design system across 8 distinct product lines, unifying experiences for 1M+ monthly users, resulting in an 85% improvement in design consistency and a 60% reduction in component creation time, significantly accelerating product development cycles. Spearheaded AI-integrated design workflows (Midjourney, Adobe Firefly, ChatGPT, RunwayML, Prompt Engineering) from concept to execution, accelerating design development by 65% while elevating rigorous brand quality standards and empowering cross-functional teams with generative capabilities. Led critical cross-functional initiatives across product, engineering, and marketing for 12 major product launches, achieving 100% WCAG 2.1 accessibility compliance and expanding market reach to diverse user segments. Strategically redesigned core product packaging and visual identity, driving a 34% increase in product sales and a 28% boost in customer retention through enhanced brand recognition and premium positioning. Established scalable visual frameworks for 5 new product categories, ensuring brand cohesion and seamless integration across all digital and physical consumer touchpoints for future growth. Leveraged deep data analytics insights (Mixpanel, Hotjar, Google Analytics 4) to inform iterative design, achieving a 47% increase in user engagement and a 23% improvement in critical task completion rates across key product flows. ### Visual Designer & Design Systems Lead @ Blue Dart Jan 2020 – Jan 2023 | Hyderabad, Telangana, India Spearheaded the design and deployment of the first enterprise-scale design system for Asia-Pacific operations (50+ territories), unifying visual language, streamlining product development, and boosting regional brand recognition by 73%. Implemented design automation processes and tools, reducing manual design tasks by 55% and decreasing average project delivery times from 2 weeks to 5 days, significantly improving team efficiency and accelerating market responsiveness. Directed a comprehensive accessibility overhaul, ensuring WCAG 2.1 compliance across all digital assets, which led to a 31% rise in engagement from diverse user groups and enhanced market inclusivity. Mentored and upskilled a team of 8 designers in advanced design principles and system-level thinking, resulting in a 45% improvement in team output quality and fostering a culture of continuous learning. ### Junior Content Designer @ Sri Sai Logistics Jan 2019 – Jan 2020 | Hyderabad, Telangana, India • Enhanced design quality for 100+ marketing campaigns at Sri Sai Logistics. • Produced daily digital content to improve output speed and visibility by 10%. • Coordinated with leads to enhance timelines by 15% and drive overall success. ## Education ### Master of Business Administration - MBA in Data Analytics Herzing University ### Pgdm in Marketing Siva Sivani Institute Of Management ### Graphic Design Hamstech College of Creative Education ## Contact & Social - LinkedIn: https://linkedin.com/in/bharathgaddam07 - Portfolio: https://www.bharathgaddam.com --- Source: https://flows.cv/bharathkumargaddam JSON Resume: https://flows.cv/bharathkumargaddam/resume.json Last updated: 2026-04-16