# Bhaswati Sarma

> “APIs Are My Magic Wand For Everyday Alchemy. 
Curious? Let's Connect.”

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/bhaswati

► WHAT I DO: 
Building Walmart's customer segmentation platform that enables targeted marketing and ad and social media campaigns. 
Integrating third-party APIs from Google, Facebook, Liveramp, Bing and Braze with Walmart's segmentation platform.
Tech Stack: Hadoop, Hive, Spark, Cassandra, MySQL, Java, Scala, Kafka, Go, Python, GCP, APIs

## Work Experience
### Staff Software Engineer/Manager @ Walmart Global Tech
Jan 2021 – Present | San Francisco Bay Area
Team Lead in Customer Data Backbone Team at Walmart Labs
- Building Walmart's customer segmentation platform that enables targeted marketing and ad campaigns. 
- Integrating third-party APIs such as Google, Bing, Facebook, Liveramp, and Braze with Walmart's segmentation platform.
- Developed Google Home integration with Walmart eCommerce for Voice Commerce.

### Senior Software Engineer @ Walmart Global Tech
Jan 2017 – Jan 2021 | San Francisco Bay Area
Backend and Data Engineer in the Segmentation team

### Mentor @ Hackbright Academy
Jan 2021 – Present | San Francisco Bay Area
Mentoring entry-level engineers and people from other backgrounds to land in their dream Software Engineering jobs.

### Senior Software Engineer @ Zaloni
Jan 2017 – Jan 2017 | San Francisco Bay Area
- Developed a self-service discovery and curation platform for data catalogs.

### Lead Software Engineer @ University of California
Jan 2015 – Jan 2017 | Merced, California Area
- Developed organization-wide Identity and Access Management (IAM).
- Built APIs for the IAM system to be consumed across the UC system

### Senior Software Developer @ University of Wisconsin-Madison
Jan 2014 – Jan 2015
- Developed and enhanced UW library system’s search platform 
- Developed a broker API that unifies other source APIs for retrieving library's digital content.

### Software Developer @ Traffic Operations and Safety Lab
Jan 2010 – Jan 2013
- Developed various web systems for transportation operations (funded by WisDOT)

Awards:
 ITS (Intelligent Transportation Systems) Project of the Year (2011 & 2012). 
- TIA, a web traffic incident notification system  
- InterCAD, a real time API driven county wise traffic data exchange tool

### Research Assistant @ University of Wisconsin-Madison
Jan 2008 – Jan 2010
- Web-application developer for various transportation and geospatial projects

### Graduate Research Project @ University of Wisconsin-Madison
Jan 2009 – Jan 2010
- Developed a real estate search prototype by performing data extraction from multiple real estate web sources


## Education
### MS in Computer Science
University of Wisconsin-Madison


## Contact & Social
- LinkedIn: https://linkedin.com/in/bhaswatisarma

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Source: https://flows.cv/bhaswati
JSON Resume: https://flows.cv/bhaswati/resume.json
Last updated: 2026-04-12