# Bhavna Sheth > Product/User Experience Designer | Designing User-Centric Solutions Location: San Francisco Bay Area, United States Profile: https://flows.cv/bhavnasheth As a leader and hands-on designer, I dedicate myself to crafting exceptional experiences. With a deep understanding of user needs and behaviors, I lead cross-functional teams in translating insights into innovative solutions that resonate with diverse audiences. Skills: UX, IX, IA, End-to-end product design, User Testing, Research, Prototyping, Responsive design ## Work Experience ### Principal UX Designer @ Kroger Technology & Digital Jan 2024 – Jan 2026 | SF Bay Area ### Principal User Experience Designer @ Charles Schwab Jan 2021 – Jan 2023 | San Francisco Bay Area I led the redesign of the learning experience during the integration of TDA into Schwab. I developed high-quality deliverables, proposed new components for the design system, and partnered closely with cross-functional teams to ensure user-focused solutions. Working with research teams, I facilitated user testing and created prototypes. As a result, 1.8 million Ameritrade client accounts were transitioned with no drop in learning tool usage, and Schwab client engagement increased in the first six months of launch. ### Experience Design Consultant @ Self-employed Jan 2019 – Jan 2021 During the pandemic, I redesigned The UPS Store's in-store experience to ensure customers felt safe and comfortable. I also created an iPad interface to streamline customer service and reduce wait times. Additionally, I provided design and print services for clients including Marriott, Liguria Bakery, Art 2 Art Creation, and Maarit Arts. ### Principal UX @ Macy's Jan 2017 – Jan 2019 I designed and led the launch of Macy's and Bloomingdale's first native iOS app, optimized iOS and Android tablet experiences, driving a 20% increase in engagement. I delivered multiple interactive in-store and digital experiences, collaborating with cross-functional teams in tech and retail. Additionally, I managed projects to improve customer shopping, browsing, and account management, resulting in a 7.4% increase in product detail page conversions, a 15.9% overall conversion boost, and a 2.1% rise in items sold per order. I also spearheaded taxonomy redesign efforts and managed responsive design across Macys.com’s customer journey. ### Sr. User Experience Designer, Mobile @ Macy's Jan 2012 – Jan 2017 | San Francisco Bay Area ### Senior Interaction Designer @ Punchcut Jan 2010 – Jan 2011 At one of the top digital product design and innovation companies, Punchcut, I was responsible for translating client needs into user-centered applications for Fortune 100 companies on touch screen devices. I conducted user testing and prototypes, created Interaction Design documents for delivery, including design patterns and wireframes. ### Senior User Experience Designer @ Adobe Jan 2010 – Jan 2010 As a Senior User Experience Designer at Adobe, I led the design and implementation of information architecture for all products on adobe.com. Working closely with cross-functional teams, I defined interactive components, design guidelines, and requirements for new functionality to enhance user experience and drive customer engagement. ### User Experience Designer @ Adobe Jan 2007 – Jan 2010 ### Designer @ Various companies Jan 2000 – Jan 2007 Client list includes: eBay, Blitz Agency, Gymboree, Williams Sonoma, Claria Corporation, Webshots, PersonalMD. Designed diigital banners, site homepages, sub-category detail pages and electronic direct mailers. Converted products and services into navigation flows. ## Education ### BS in Visual Communication University of California, Davis ### MA in Interactive Multimedia University of the Arts London ## Contact & Social - LinkedIn: https://linkedin.com/in/bhavnasheth --- Source: https://flows.cv/bhavnasheth JSON Resume: https://flows.cv/bhavnasheth/resume.json Last updated: 2026-04-13