• Leading end-to-end UI/UX design for the Ornamentals application, translating complex business and user requirements into intuitive, scalable digital experiences.

• Conducting user research including interviews, surveys, usability testing, empathy mapping, and journey mapping to identify pain points and guide design decisions.

• Designing low- and high-fidelity wireframes, interactive prototypes, and design systems using Figma, Adobe XD, and Miro.

• Creating responsive web and mobile UI mockups and collaborating with front-end teams to ensure accurate design-to-development handoff.

• Establishing accessibility-first design standards aligned with WCAG guidelines and maintaining reusable component libraries for consistency and scalability.

• Translated user research insights into personas, journey maps, storyboards, and UX documentation to align business goals with user needs.

• Designed Salesforce dashboards, information architecture, user flows, wireframes, and interactive prototypes for fintech and banking platforms.

• Developed responsive web and mobile UI designs using Figma and Adobe XD, ensuring scalability and visual consistency.

• Implemented UI components using HTML, CSS, Bootstrap, and JavaScript in collaboration with developers.

• Ensured WCAG accessibility compliance and supported usability testing, A/B testing, and iterative design improvements.

• Designed brand identity assets including logos, brand guidelines, social media creatives, brochures, banners, and marketing collateral.

• Created digital and print-ready designs for marketing campaigns, presentations, and client engagement.

• Maintained consistent visual identity across web, print, and social media platforms.

• Collaborated with stakeholders to translate business requirements into high-impact visual concepts while managing multiple design requests under tight deadlines.