# Bianca Nieves > vintage vibes, modern velocity Location: San Francisco, California, United States Profile: https://flows.cv/biancanieves After stints in digital marketing with five high-growth startups, I've grown to love taking an idea from seed to scale. Something is rewarding about seeing the impact your work has on the rest of the world in real time. Innovation is truly everything. With time, I've become a results-driven marketing professional with 10+ years of experience driving high-quality leads and increasing revenue. ## Work Experience ### Founder @ hyakutake Jan 2023 – Present | San Francisco Bay Area Built Hyakutake, a preservation studio housing three distinct products: nostalgia, a private living archive for memory, reflection, and era-based exploration; PROVENANCE, an immersive digital museum rendering formative experience as authored art; and RUBIK, a generative Rubik's cube built from the dimensions of your life. ### Growth Marketer @ MarketerHire Jan 2024 – Present | Remote • Managed media budgets ranging from $10K to $1M+ monthly for e-commerce and D2C brands. • Specialized in paid social (Facebook, TikTok) and paid search (Google Ads) strategies. • Implemented creative optimization, audience segmentation, and funnel CRO to drive revenue growth. ### Founding Growth Lead @ GitStart Jan 2024 – Jan 2025 | Seattle, Washington, United States GitStart turns tickets into pull requests for engineering teams - GitStart is backed by engineering leaders, including CTOs of Microsoft and Meta, and has been successfully deployed in some of the most complex codebases on earth. ### Head of Demand Generation @ Humanly (humanly.io) Jan 2023 – Jan 2024 | Bellevue, Washington, United States Our conversational AI for recruiting engine helps surface the most qualified, diverse pool of applicants at scale. Co-headquartered in Seattle WA and Sacramento CA, Humanly is backed by leading investors including Zeal Capital Partners, Spark Growth Ventures, Moneta Ventures, Basecamp Fund. Y Combinator, Liquid 2 Ventures, Tres Monos Capital, and TMD Ventures. ### VP of Growth @ Arist Jan 2020 – Jan 2022 | Remote Arist is the world's first text message learning platform. Inspired by Stanford research, text message-based training has proven to be highly effective (with course completion and satisfaction rates of over 90%) and extremely accessible. We’ve helped clients ranging from Amazon to the State of California deploy over 200,000 days worth of text message courses. ### On Deck Marketing Fellow (ODM2) @ On Deck Jan 2021 – Jan 2022 On Deck Marketing (ODM) is a continuous community for top marketing and growth leaders and executives to exchange practical frameworks for scale and develop deep connections alongside a highly curated and trusted network of peers. ### Advisor @ Women in Voice Jan 2018 – Jan 2022 Celebrating, amplifying & connecting global women and minority genders in voice technology. ### Digital Marketing Manager @ CodePath.org Jan 2020 – Jan 2020 | Remote CodePath.org is a 501 (c)(3) nonprofit transforming computer science education for underrepresented minorities at over 50 colleges and universities, doubling in size every semester. Close to 80% of minorities who start a CS degree will leave CS before graduating. For those that do graduate, most will have skill gaps making them likely to leave software engineering roles or spend their careers underestimated and underemployed. By working closely with major technology companies like Cognizant, Facebook, Microsoft, and Walmart, CodePath.org is changing CS programs nationwide to increase diversity in tech using a system-wide solution. ### Digital Marketing Manager @ Make School Jan 2019 – Jan 2020 | San Francisco Bay Area Make School is a revolutionary new college in the heart of San Francisco. Students earn a Bachelor of Applied Computer Science in an accelerated 2.5-year track focused on project-based learning. They only pay tuition as a percentage of earnings once they are employed. Our alumni work at Facebook, Google, Apple, Snapchat, LinkedIn, Lyft and more. Make School is funded by Learn Capital, Y Combinator, Mitch Kapor, Alexis Ohanian, Tim Draper and others. ### Digital Marketing Manager @ Botsociety Inc. Jan 2018 – Jan 2019 ### Digital Marketing Specialist @ Botsociety Inc. Jan 2018 – Jan 2018 | San Francisco Bay Area Responsible for overseeing all marketing efforts for the company. Involved in the planning, execution, and aligning of marketing campaigns with our organizational goals. - Launched Botsociety for Education, a free educational offering extending the product to institutions of higher learning. Worked with students at Brown University to announce the launch. - Launched "Design the Future" a Botsociety interview series. Oversaw the video production of 7 major editorial interviews around the country. - Lead the strategy, development, execution, and optimization of our organic digital efforts, including mobile, and SEO -Managed email marketing efforts -Development of company social media strategy -Pull performance data and analyze against campaign KPIs; make recommendations as necessary -Conduct internal and external user research to promote growth and strengthen brand identity ### Digital Media Content Intern @ United States Olympic Committee Jan 2017 – Jan 2017 | Colorado Springs, Colorado Area Worked as a part of the USOC's new media team to help produce content for TeamUSA.org Daily tasks included: -Construction of weekly broadcast schedules -Posting articles to TeamUSA.org -Digital photography work -Research projects and statistics -Light HTML work -Organizing pre-existing content ### Communications Technician @ Texas A&M University Jan 2015 – Jan 2017 | Bryan/College Station, Texas Area Duties included reaching out to faculty for comment on stories, photography, website management, developing marketing materials, social media and journalistic writing. ### Media Relations @ Houston Super Bowl Host Committee Jan 2016 – Jan 2017 | Houston, Texas Area -Assisted working members of the press during the 51st Super Bowl in Houston, TX -Made sure that media outlets had working equipment, accommodations, and transportation throughout the venue. ### Graphic Designer @ Houston Super Bowl Host Committee Jan 2016 – Jan 2017 | Houston, Texas Area Produced different graphics for the Houston Super Bowl Host Committee in the months leading up to the games and helped formulate a method for graphically presenting results. ### Fan Experience Team @ Valero Alamo Bowl Jan 2015 – Jan 2016 | San Antonio, Texas Area Worked with a group of Texas A&M students to assist in marketing for the Valero Alamo Bowl. Assisted fans from both teams with directions, distributed game materials, and acted as the face of the brand. ### Media Relations @ Final Four Houston Jan 2016 – Jan 2016 | Houston, Texas Area Assisted different team media outlets and helped distribute the appropriate media credentials to each individual. ## Education ### Bachelor’s Degree in Sports Management Texas A&M University ## Contact & Social - LinkedIn: https://linkedin.com/in/iridescentnostalgia - Website: https://iridescentnostalgia.com --- Source: https://flows.cv/biancanieves JSON Resume: https://flows.cv/biancanieves/resume.json Last updated: 2026-04-05