# Bianca Surjawan

> UX/UI | Creative Strategist | Investor Relations

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/biancasurjawan

| Online Portfolio: biancasurjawan.design |
Formerly Chief of Staff for Grammy-Nominated Multi-Platinum Producer and Tech CEO, Ryan Leslie at SuperPhone®. Currently at the University of California, Office of the President as a User Experience Designer. Passionate in Real Estate & Investments. Continuing 10+ years of combined leadership and startup experience powered by my formal education in User Experience and Visual Design. Founder of Through Our Lens.

“Design is a series of creative choices - it's a collaborative effort, an evolutionary process.” | Marc Jacobs

## Work Experience
### User Experience Designer @ University of California Office of the President
Jan 2019 – Present | San Francisco Bay Area
Certified Scrum Product Owner
Sole User Experience Designer on the Web Applications Engineering Team for Systemwide UC
Work closely with Front End and Back End Developers, Product Managers, QA, & Business Stakeholders.

### Design & Brand Consultant @ Bianca Surjawan Creates, LLC
Jan 2016 – Present
On my free time, I provide pro bono brand consultation for entrepreneurs and small businesses as well as any project based UX/UI Design work.

### Investor Relations / Chief of Staff @ SuperPhone®
Jan 2024 – Jan 2025

### Licensed Real Estate Agent @ Keller Williams Realty, Inc.
Jan 2022 – Jan 2024 | San Francisco Bay Area
Keller Williams East Bay 
License #02169247
Specializing in Oakland, Alameda, Berkeley, & surrounding areas.

### Co-Founder & Chief Creative Officer @ The Nur Collective
Jan 2019 – Jan 2020
Bringing light to a collective of first generation trailblazers that embody cultural, spiritual, migrant, and social diversity by providing the resources and connections they need to claim their power and forge their own innovative paths.

### Chief Of Staff @ SuperPhone
Jan 2018 – Jan 2019
SuperPhone® is an intelligent mobile messaging platform that helps brands (Personal or Enterprise) acquire, retain, and engage with customers and audience by leveraging the power of data & smart messaging.
Founded by Grammy nominated, multi-platinum producer, celebrity & minority tech entrepreneur, Ryan Leslie. Backed by industry leaders such as Ben Horowitz, Warner Music Group and more.
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-Direct Report to CEO
-UX/UI Projects
-Strategy & Support for Artist Accounts across leading Music Labels
-Scheduling & Logistics
-Bookings & Special Requests
-Internal & External Communications
-Marketing / Sales Collateral Design & Development
-Strategic Partnerships
-Customer Success
-Content Management
-Event Planning
 
For Public Speaking, Bookings and Performances 
please contact me: +1(646) 663-5393 // bianca@superphone.io

### Special Projects Manager @ SuperPhone
Jan 2017 – Jan 2018 | Greater New York City Area

### Brand Manager (Creative, Freelance) @ SelfMade
Jan 2017 – Jan 2017 | Greater New York City Area
On-brand, professional Instagram posts, everyday. SelfMade™ puts your feed on autopilot and gives you back time to build your business.
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- Managed 30+ small to midsized Business Accounts in the Interior Design, Real Estate, Beauty, Fashion, Music, Health + Wellness, Lifestyle, and Fitness industries.
- Worked closely with Sales team to develop more efficient Onboarding and Retention Strategy
- Visual Branding Consultation
- Daily Personalized Content Curation
- Managed Scheduling Social Media Posts
- Primary Liason between Clients and Image Editors to ensure quality deliver
- Client Insights and Analytics on Account Growth
- Worked across all departments to further define and grow Business Plan accounts, primarily with the Head of Member Experience, Sales and Brand Team.

### Creative Marketing Manager & Visual / UX Designer @ Perfect Strangers of NYC
Jan 2016 – Jan 2017 | Greater New York City Area
Perfect Strangers of NYC™ combines real human connection with real real-estate experience to match compatible people together in great apartments.
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- Lead UX/UI for Website Redesign
- Primary Visual Designer: Social Media, Email Marketing (Mailchimp), & Keynote Slide Decks (Adobe Suite / Sketch App)
- Creative Lead / Project Manager for all Marketing and Branding strategies, Marketing Communications, and Public Relations Activities, both external and internal. 
- Primary Photographer / Videographer / Content Creator
- Event Planner and Coordinator for community open houses and neighborhood events
- Partnerships and Communications between vendors and businesses within the real estate space
- Business Development

### Content Curator & Event Photographer @ Five Colleges, Inc.
Jan 2015 – Jan 2016 | Amherst, MA
- Photographed and edited images for the Five Colleges as well as Museums 10. 
- Responsible for content strategy on all involved social platforms (Facebook, Instagram and Twitter via Hootsuite)
- Media planning

### Executive Director - University Programming @ University of Massachusetts Amherst
Jan 2014 – Jan 2016 | University of Massachusetts, Amherst
- Director of a student run entertainment agency tasked with developing innovative events for the campus.
- Managed recruitment and hiring process for 20 Event Coordinators and 120 General Body Members
- Content creator 
- Worked with school administration to leverage university funded programming resources 
- Responsible for approving inclusive and diverse community programming
- In partnership with the Student Government and Student Affairs, main contact between all University departments and student body.
- Managed communications and logistics for artist booking and concert production.
- Both years as director, succesfully managed and executed a sold out (6000+ seats) Spring Concert at the Mullins Center.
- Second year as director, the team lost the Creative Director - and therefore had to take on a second role as Creative Director for marketing materials and brand strategy.

### Assistant Academic Advisor @ University of Massachusetts Amherst
Jan 2015 – Jan 2015
Served as an academic advisor to new students for the incoming 2016 - 2017 school year.

### Residential Assistant @ University of Massachusetts Amherst
Jan 2013 – Jan 2015 | Amherst
I. Community Building and Student Learning Initiatives
A. Facilitate student learning in the residence halls by implementing and reporting initiatives as
outlined in the Residential Curriculum for the community.

II. Incident Response
A. Educate residents about UMatter at UMass, Active Bystandership, the Code of Student Conduct
and Residence Hall Community Standards.
B. Abide by and enforce university and residence hall policies that govern student conduct;
document violations of policy and report through on-call staff when necessary. Follow outlined
Residential Life reporting protocols.
C. Respond to a range of incidents that occur in the community including community issues, student concerns, and facilities issues. Responding includes identifying the issue or concern,
documenting issue or concern, providing relevant resources to residents, and reporting to
supervisor or on-call staff. 

III. Residence Hall On-Duty Coverage
A. Serve as RA on-duty in the hall/cluster community. 

IV: Training, Staff and Administrative Functions

### Summer Orientation Leader @ University of Massachusetts Amherst
Jan 2014 – Jan 2014
(2 Summers)
I. Training, Staff and Administrative Functions
II. Academics Advising
III. Residential and Student Life Information
IV. Building Connections with New Students
V. Incident Response

### Business & Product Design Intern @ Innokeys Pte Ltd
Jan 2015 – Jan 2015 | Singapore / Jakarta
-product and service development including design conceptualization as well as research and analysis linked to potential opportunities or business case development. 

- Product photography

- Communications between marketing team and Physicians / health care experts


## Education
### User Experience Certificate in User Experience Design
General Assembly
Jan 2017 – Jan 2017

### Bachelor of Science - BS in Individual Concentration: Design Thinking in Science & Technology
University of Massachusetts Amherst


## Contact & Social
- LinkedIn: https://linkedin.com/in/bsurjawa

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Source: https://flows.cv/biancasurjawan
JSON Resume: https://flows.cv/biancasurjawan/resume.json
Last updated: 2026-03-25