Co-led special project with User Research team to visualize how AI/ML influences Reddit’s future in content consumption and creation, video generation, and human connection

Transformed complex, ambiguous concepts to innovative products across video, creators, onboarding, growth and core feeds experience. Consistently produces influential work that shape the trajectory of the organization

Collaborated directly with executive leadership to guide and execute on product vision

Shepherded cross-team consistency and design system adoption across various teams

Created frameworks and resources to up-level team processes

Go-to expert for convincing storytelling and instilling confidence in design decisions

Led product design from ideation to post-launch (user research, journey maps, wireframing, hi-def UI mocks, interactive prototypes, etc.)

Collaborate with stakeholders and product managers to strategize product & marketing roadmap + collaborate with engineers for implementation

Develop UI libraries and templates, branding guidelines, iconography, etc.

Designed and released 10+ in-app projects + hardware launches (100k+ user base)

+105% newsletter signup (1mo post-launch) with improved IA, UX, visual content, and copywriting + streamlined backend for team efficiency

Led design efforts for Costco product release

Set correct expectations & clear definitions

Budget, resources, time

If there’s a will, there’s a way

Working with great people is great

Developed games and interactivity projects with the game lab community.

Designed identity systems and branding for institutions and small businesses (competitive analysis, logo development, rapid prototyping).

Produced pixel-perfect iconography, film editing, motion graphics, and print collateral.