Bill is a Senior Partner at Lippincott, leading the design practice for the Western US. He provides strategic design leadership for all client engagements, working closely with strategy and innovation leaders to shape meaningful solutions for large scale brand transformation projects.

Idea is Everything exists to empower strategically minded designers and creatively minded strategic thinkers for the benefit of our clients. We thrive on solving difficult problems & helping businesses realise their potential. We provide big picture thinking, distinctive visual and verbal expression and the practical tools to bring these elements to life in the real world.