# Bill Darling > VP | Executive Creative Director | 20+ years leading design & multi-disciplinary teams, connecting business ambition to creative vision. Previously Wolff-Olins, Saffron, Lippincott + method Location: Portola Valley, California, United States Profile: https://flows.cv/billdarling Hello, I’m Bill, a creative leader with 20+ years of experience and a proven track record as a designer, creative director, brand strategist, team builder and entrepreneur. I have worked with some of the leading minds in the world of branding, innovation and design. I am a strategically design thinker & brand storyteller, having helped many businesses rethink the role that design plays within their organizations, working collaboratively across functions and connecting the dots between business, brand, product, experience, technology and marketing. I view design as a vehicle for questioning & pushing boundaries, and am passionate about challenging teams to expand their definition of design to include all aspects of an experience. I have used this approach to build teams from the ground-up or to inspire and challenge existing teams to be more creative and effective, always focusing on creating the right conditions for creativity. I have a natural entrepreneurial spirit, which lead me to co-found my own agency based in London, England called Idea is Everything. There, I lead both design and strategy teams and grew the agency’s presence and offer over an 8 year period. We worked with clients to define or redefine their brands for the digital convergence era – from large organizations through to start-ups. Under my guidance, Idea is Everything was awarded a highly sought- after Eurostars grant to build an innovative digital measurement platform, backed by the UK Technology Strategy Board. Upon moving back the US, I joined brand consultancy Lippincott as a Senior Partner where I lead the west coast design offer for 2 years before taking on my current role as Global Creative Director for Method Products, where I’m applying my agency experience to in- house challenges. My work has been featured in leading industry publications, and I’ve spoken at industry events such as Kyoorius DesignYatra in Goa, India where I participated in a panel of design leaders discussing the synergies between design, innovation and strategy. I have also been a guest lecturer at Bucks New University and Ravensbourne in the UK. ## Work Experience ### Global Creative Director @ method products pbc Jan 2021 – Present | San Francisco Bay Area ### Senior Partner @ Lippincott Jan 2019 – Jan 2021 | San Francisco Bay Area Bill is a Senior Partner at Lippincott, leading the design practice for the Western US. He provides strategic design leadership for all client engagements, working closely with strategy and innovation leaders to shape meaningful solutions for large scale brand transformation projects. ### Founding Partner @ Idea is Everything Jan 2011 – Jan 2021 Idea is Everything exists to empower strategically minded designers and creatively minded strategic thinkers for the benefit of our clients. We thrive on solving difficult problems & helping businesses realise their potential. We provide big picture thinking, distinctive visual and verbal expression and the practical tools to bring these elements to life in the real world. ### Executive Creative Director @ Saffron Brand Consultants Jan 2010 – Jan 2011 ### Creative Director @ Saffron Brand Consultants Jan 2008 – Jan 2010 ### Design Director @ Wolff Olins Jan 2006 – Jan 2008 ### Senior Designer @ Wolff Olins Jan 2004 – Jan 2006 ### Designer @ B.I.G. (Ogilvy & Mather) Jan 2001 – Jan 2004 ### Designer @ Duffy & Partners Jan 2000 – Jan 2001 | New York City ## Education ### BFA in Graphic Design School of Visual Arts ### Bachelor's degree in Graphic Design School of Visual Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/bill-darling-50b88822 - Website: http://ideaiseverything.com/ --- Source: https://flows.cv/billdarling JSON Resume: https://flows.cv/billdarling/resume.json Last updated: 2026-04-05