2025 — Now
Boulder, Colorado, United States
2023 — 2025
Portland, Oregon, United States
* As lead designer for the Digital Industry Software Marketing Platform team and lead design systems contributor, I've delivered a several user facing and internally focused products while helping to establish a 60 person team and define direction for both platform and design systems.
* Coordinated with multiple teams to lead the redesign of our global navigation component, while leading the UX, UI, business requirements, analytics plan, stakeholder announcements and creation of a governance modal.
* Leading a team of 3 to revamp our design system and center around Figma while syncing seamlessly with both development environments and documentation.
* Partnered with another designer to conducted a 23 person interview research study and shape the direction of multiple projects across both of our teams.
2021 — 2023
Nevada, United States
As UX design lead and product manager I collaborated product, UX, marketing, finance, and biz dev teams, both internally and within partner companies, to design, develop and launch dozens of new features, assets and products.
Innovated a new feature that saw over 250 million in deposits and a conversion rate 4x above baseline. Led user research, product design, product strategy and data analysis to drive an iterative release process.
Built multiple user research and data analysis processes with tools such as usertesting.com, user surveys, user interviews, Google analytics, Google data studio, Google sheets and 3rd party data endpoints.
Mentored design, research, product management and others to teach product UX design, user research, data analysis, decentralized finance and web3 as a whole. Spoke in several AMAs hosted by industry partners like Binance to educate users and promote Kava Chain.
2020 — 2021
Remote
As lead product designer and product manager for the growth team, I conducted user research, facilitated collaboration workshops, created designs in Figma, wrote dev tickets and analyzed results to lead over a dozen A/B tests and boost conversion rates on the servicing funnel by 20%.
Increased the desktop conversion rate of our saving flow by 35% after completely redesigning the landing page based on a hypothesis about building trust through content and paired closely with development to implement.
Improved agent contact rate by 25% through generative research and innovating the idea of agent services on the quote selection page. Wrote copy and illustrations in Figma to test, implement and analyze the idea.
Conducted over a dozen evaluative and generative user research studies through user testing.com, survey monkey, user interviews, Fullstory, MetaBase and Mixpanel. Presented findings and ran cross functional journey mapping workshops to uncover opportunities within different departments.
2015 — 2020
Boulder, Colorado
As design lead for the Club & League product and front end developer for web apps, I collaborated with product, development and QA to grow the sports org line of business from 80k monthly gross revenue to over 800k and a 3 person team to over 20. Shipped dozens of new products and features.
Led development in the redesign of our web app for both the team and club & league products. Collaborated with designers and developers to extend that work into a full design system. Wrote components HTML, CSS, SASS, Javascript and React. Designed and documented patterns with Sketch and Figma.
Won a 5 week company wide hackathon by leading a product team to launch a dashboard feature and revamp the onboarding experience for sports organizations. Worked as designer, developer and product manager.
Designed a mobile first registration and payments system using Stripe APIs, establishing a new line of revenue for both the teams and club & league products. Monthly payments revenue exceed 100k within a few months.
Launched a website builder product with a team of 3, utilizing Wordpress enterprise and TeamSnap endpoints, that onboarded over 50 sports orgs.
Education
Colorado State University
BFA
The Art Institute of Portland