Leading product and brand design with a small but mighty team!

UX design and research consulting

Helping design leaders and doers at all levels sharpen skills, present work, and find their way.

https://adplist.org/mentors/bill-wetherell

Advising a variety of startups in the Antler portfolio on product design related topics

Most people think of DocuSign as a simple eSign product. Turns out it’s much deeper, with products in contract management, identity verification, remote notary, real estate, and more.

I led design + research for all products used by 1M+ customers and 1B+ users worldwide:

• Grew team 6x from 20 (pre-IPO) to 120 across offices in North America and Europe as we grew to $2B in revenue.

• Oversaw design, design operations, design systems, and research across 12+ product lines on web, mobile, and 300+ partner integrations (e.g. Salesforce, Zoom, Microsoft, etc.).

• Rolled out new design system aligned to new brand

• Led cross-company workshops to envision future product direction for DocuSign’s Agreement Cloud strategy

• Introduced ‘Jobs to Be Done’ framework across product org to help teams align around “problems to be solved” instead of “solutions to implement.”