I'm a Creative Leader and Product Designer who's been integrating AI into creative work since the early programmatic days. My work spans major New York agencies (AtmosphereBBDO, JWT, Razorfish, Ogilvy) where I learned brand fundamentals, to Criteo where I built a creative team using algorithms for dynamic ad campaigns, to Shazam where I ran creative services designing mobile experiences and UX for Disney, Coke, and Target. At IBM Watson, I applied machine learning to dynamic and interactive advertising. Led creative and product design at HOMER. Redesigned the AT&T homepage for a 4-5% conversion lift. Built financial advisor platforms at Edward Jones. Now at Macy's designing AI platforms and building internal marketing tools using Figma. I think strategically, work tactically. Lead creative teams, design products, and build user experiences. Core expertise in UX/UI design, product design, branding, creative direction, and digital marketing. Love when design creates value beyond its primary function and influences business outcomes, not just customer interactions.
2024 — Now
New York City Metropolitan Area
2023 — Now
New York City Metropolitan Area
2022 — 2024
2021 — 2022
New York City Metropolitan Area
2019 — 2021
New York, New York, United States
2019 — 2020
Greater New York City Area
2018 — 2019
Greater New York City Area
2017 — 2017
Greater New York City Area
2015 — 2017
New York City
2014 — 2015
New York City
2012 — 2014
New York City
2011 — 2012
2009 — 2010
2008 — 2009
2005 — 2008
2004 — 2004
2003 — 2004
2002 — 2003
2000 — 2001
Feel free to contact me at billy@placeholder.flows.cv