# Billy Kersnowski > Art Director, Creative Director, Designer, Marketing & UX, AI Integration Specialist. Location: New York City Metropolitan Area, United States Profile: https://flows.cv/billy I'm a Creative Leader and Product Designer who's been integrating AI into creative work since the early programmatic days.
 My work spans major New York agencies (AtmosphereBBDO, JWT, Razorfish, Ogilvy) where I learned brand fundamentals, to Criteo where I built a creative team using algorithms for dynamic ad campaigns, to Shazam where I ran creative services designing mobile experiences and UX for Disney, Coke, and Target. At IBM Watson, I applied machine learning to dynamic and interactive advertising. Led creative and product design at HOMER. Redesigned the AT&T homepage for a 4-5% conversion lift. Built financial advisor platforms at Edward Jones. Now at Macy's designing AI platforms and building internal marketing tools using Figma. I think strategically, work tactically. Lead creative teams, design products, and build user experiences. Core expertise in UX/UI design, product design, branding, creative direction, and digital marketing. Love when design creates value beyond its primary function and influences business outcomes, not just customer interactions. ## Work Experience ### AI Integration Specialist, Senior UX & Product Designer @ Macy's Jan 2024 – Present | New York City Metropolitan Area • Designing and leading the creation of AI platforms to enhance and aid Creative work. • Developed 15+ Custom Plugins for Macy's Figma platform increasing visibility for leadership, automating inefficient workflows and boosting the abilities and speed of our design and copy staff. • Implemented Figma platform for Macy's Creative Team, optimizing processes for Marketing Team's needs. • Conducted training sessions to ensure smooth transition to Figma and maximize team efficiency. • Streamlined design and wireframe creation to increase project turnaround time. • Collaborated with cross-functional teams to enhance creative collaboration and design quality. ### Advisor @ HAND - The Universal Talent Identifier Jan 2023 – Present | New York City Metropolitan Area • Advise HAND on product development and marketing strategies, enhancing the company's positioning as a trusted source for Human Identity. • Develop marketing collateral that effectively communicates the value proposition, resulting in increased brand awareness. • Collaborated on strategic planning initiatives for the communication of Hand's product and brand. ### Senior UX Designer @ Edward Jones Jan 2022 – Jan 2024 Operating as part of a team of UX associates building and maintaining internal and external facing software products for managing portfolios and accounts. Responsible for stewarding design from strategy and planning through to execution and rollout on products used by a large scale user base. ### Creative Director @ Stealth Mode Startup in the Technology and Services space Jan 2021 – Jan 2022 | New York City Metropolitan Area Leading creative efforts to develop and build a new brand. From investor pitches and collateral to product development and UX, I'm leading creative ideation and execution. ### Senior Art Director @ AT&T Jan 2019 – Jan 2021 | New York, New York, United States Full-time perma-lance position managing creative projects across AT&T Digital properties, selling services, devices and equipment for AT&T Wireless, AT&T Internet, DirectTV, HBO Max and other AT&T / Time Warner products. ### Creative & Marketing Director @ GoParrot Jan 2019 – Jan 2020 | Greater New York City Area Lead all creative and brand work for startup GoParrot from Ads, Collateral, Signage, Social and Website work. Art, Copy, Strategy and Support. ### Creative Director @ HOMER Jan 2018 – Jan 2019 | Greater New York City Area At HOMER my mission was to steward the creative vision of HOMER across brand and product but with a focus on Marketing. I managed the creative portion of marketing initiatives like ad campaigns for TV, Digital and Print. I was also tasked with developing and evolving the brand, managing the design of collateral, branded content, our website and everything in between. ### Creative Manager @ The Weather Company, an IBM Business Jan 2017 – Jan 2017 | Greater New York City Area Hired for to lead creative for a specific AI driven Advertising project. Project ended in it's early strategy stages so needed to move on. Alternatively utilized: leading art direction, conception and design work for custom advertising solutions using data and artificial intelligence. Clients: Samsung, Elysian, Dodge, Benjamin Moore, AT&T, etc. ### Creative Director / CMO @ Fly4.me Jan 2015 – Jan 2017 | New York City Challenged with building the Fly4.me brand, managing social and public communications and image. Also tasked with steering the creative image of the site and platform and supporting sales through strategy, collateral, communication and trade shows. ### Director of Creative Services @ Shazam Jan 2014 – Jan 2015 | New York City Managing Shazam's Creative Services group which works with Advertisers and Partners to create campaigns on the Shazam platform. Especially helping brands connect Music, TV Ads, Radio and now everything printable (Ads, product labels, posters, etc.) to rich, custom mobile experiences. ### Creative Director, U.S. @ Criteo Jan 2012 – Jan 2014 | New York City Manage Creative Services for U.S. market, overseeing creative work across all our client's online display campaigns. Aid internal marketing efforts, support sales groups, support account management and help steward both internal and client creative efforts. ### Interactive Art Director @ Razorfish Jan 2011 – Jan 2012 • Concept / Design / Art Direction for integrated Large Scale Ad Campaigns • Senior Level Flash Animation and Development / Rapid Prototyping. ### Interactive Art Director @ JWT Jan 2009 – Jan 2010 Creative Design, Flash Animation and Motion Graphics for Digital Advertising - Banners, Websites, Apps and Billboards. Clients: HSBC, FEMA, Marine Corps, Microsoft, etc. ### Art Director / Tech Lead / Flash Developer @ Freelance Jan 2008 – Jan 2009 Concepted, designed and created flash animation projects and digital campaigns. ### Art and Tech Director (freelance) @ mcgarrybowen Jan 2009 – Jan 2009 I worked as a Freelance Art Director and Tech Lead for Continuity, the digital division of McgarryBowen in New York City. ### Interactive Designer @ Greater Than One Jan 2008 – Jan 2009 Worked as freelance designer and flash animator. ### Senior Flash Developer @ Atmosphere BBDO Jan 2005 – Jan 2008 Concepted, designed and created online advertising campaigns across multiple channels. Mentored a team of flash designers doing the same. ### Freelance Art Director and Flash Designer @ Ogilvy, Agency.com and Euro RSCG Jan 2004 – Jan 2005 Concepted, designed and animated digital advertising campaigns across multiple channels of online media. ### Art Director @ Macys.com Jan 2004 – Jan 2004 Concepted and designed promotional material for Macys.com and other Macy's brand microsites. ### Senior Flash Designer @ The Entity Jan 2003 – Jan 2004 Designed and animated various digital products for websites and online advertising. ### Designer @ Eversoft Jan 2002 – Jan 2003 http://www.eversoft.co.kr/ Company in South Korea, partner of previous company Viewpoint ### Senior Flash Developer @ Viewpoint Corporation Jan 2001 – Jan 2002 As first flash designer in the company I worked as the Senior Flash Developer and helped to build the department interviewing and helping the Creative Director select candidates. ### Web Designer @ Nexgenix Inc. Jan 2000 – Jan 2001 Designed and built web sites and assisted the sales staff by creating compelling presentations to win new business. ## Education ### BA in Theater Arts University of Southern Maine ### Bachelor of Fine Arts - BFA in Design and Visual Communications, General American InterContinental University ## Contact & Social - LinkedIn: https://linkedin.com/in/billykerz - Website: http://www.billykerz.com --- Source: https://flows.cv/billy JSON Resume: https://flows.cv/billy/resume.json Last updated: 2026-02-23