• Led product strategy and go-to-market readiness for startups in AI, consumer tech, and B2B SaaS under strict NDAs.

• Launched MVPs from scratch, including building flexible design systems that align with market fit goals and reduce product delivery timelines by 30–50%.

• Collaborated with cross-functional teams to translate ambiguous product ideas into scalable MVPs, leading 0→1 initiatives involving complex data and AI-driven user experiences.

• Achieved up to 3x activation rate improvements and 20–40% engagement increases via targeted onboarding and personalization strategies.

• Partnered with C-suite stakeholders to define KPIs, prioritize roadmaps, and implement iterative A/B testing frameworks.

● Architected a HIPAA-compliant, AI-driven intake system that analyzed patient inputs in real time to recommend treatments, accelerating conversions by 25% and increasing matching by 38% while maintaining strict privacy standards.

● Led end-to-end design for mobile patient journeys, streamlining the telemedicine booking flow to boost conversion rates by 75% and reducing friction in sign-ups.

● Reduced drop off by 30% while lifting repeat engagement by 15% through extensive UX research and usability testing to refine user interfaces, enhancing accessibility across platforms (web, iOS, Android).

● Increased cart sizes by 134% through collaboration with cross-functional teams to establish and evolve design systems that ensured consistency, scalability, and a polished visual aesthetic.

● Articulated design concepts and strategic vision to senior leadership, driving innovation in product workflows and process improvements.

● Built and deployed a custom AI model that classified and tagged 16M+ cannabis products with 90% accuracy, cutting user search times by 30% and boosting engagement by 25%.

● Spearheaded mobile-first design initiatives for a platform serving 16M+ MAUs, doubling app downloads through intuitive onboarding and streamlined navigation.

● Leveraged user research and A/B testing to optimize product discovery and transaction flows, leading to a 40% increase in cart sizes and improved retention.

● Worked closely with Product Managers, Engineers, and Marketing to integrate brand consistency and visual storytelling into every digital touchpoint.

● Designed and launched an industry-first digital payment platform with a mobile-centric approach, enabling $150M in transactions within six months.

● Translated complex fintech workflows into user-friendly, accessible interfaces through iterative prototyping and motion design, ensuring seamless user experiences.

● Established design best practices that balanced regulatory requirements with high-quality visual design, enhancing overall user trust and satisfaction.

● Designed intuitive analytics interfaces, significantly improving data interpretation for enterprise clients through user research and iterative UI enhancements.

● Partnered with cross-functional teams to integrate data insights into design improvements, driving engagement and usability across complex data environments.