As a member of the Engagement & Use Design Team at HP, I specialize in creating and maintaining graphic assets and UI elements to support initiatives. I actively contribute feedback and build components from the HP brand design system, advocating for best practices in authoring UI product components for responsive design. Additionally, I excel in crafting appealing landing pages and various digital assets, fostering a deep understanding of business objectives through daily collaborations with product, engineering, and management teams. Identifying and resolving UX/UI challenges is second nature to me. In my role at HP, I apply the Atomic Design Methodology, ensuring scalable and cohesive components for adaptable user experiences across platforms. This approach emphasizes product quality enhancement and alignment with business objectives through effective team collaboration, showcasing my valuable skill set in dynamic design environments.

UI/UX, Visual Design

As a UXD and Visual Design expert, I craft and refine high-end consumer experiences within the automated retail vertical, and in my career have done so across varied platforms both online and offline. I focus on consumer experience from the first moment where attention is captured and maintain consistency all the way through into fully immersive visual and behavioral interactions. I balance pragmatism, process and business objectives with the highest design aesthetic quality possible. Retail brands I currently work with are BestBuy, CVS Pharmacy, Colgate, Benefit Cosmetics, shopDisney, Nespresso and more.

Concepts and design behind corporate brand initiatives, product development and all outbound creative. Working with technology group to create original flash animations and motion graphics components for the product marketing, new business and interactive departments. User interface prototyping and final production graphics. Vendor relationship coordination and management.

Project management, vendor relationships and art production staff supervision. Responsible for the creation and publishing of new graphic elements for travelsmith.com and IOScatalog.com. My design responsibilities include outbound customer communications (email and CRM campaigns) and all online product layout and presentation. I am frequently called upon to consult on new branding initiatives ad product identity issues. My contributions have included everything from interactive Flash animations to dynamic content templates to color matching and photographic retouching.

Design, illustration, layout and production art for all advertising collateral and online projects. Creation of corporate identity, branding, brochures, postcards, newspaper/magazine ADS. Placement in major ski magazines such as SKI, Powder, Free Skier and others.