# Bina Titus > Visual and UI/UX Designer Location: Novato, California, United States Profile: https://flows.cv/binatitus Versatile and highly productive User Experience (UXD) and Visual Designer with mastery of design methodologies and modern tools. Working with cross-functional teams takes patience, diligence and tenacity. Everything starts with customer experience, product design and demographics for me. I specialize in creating visual prototypes that put the vision for interactive in front of the whole team. Much of my experience has revolved around retail-facing products and scenarios, so strategic and transactional considerations require end-to-end consideration for everything I design. I have won numerous awards, have experience managing both designers and developers, and my work ethic is something I'm very proud of with a prioritization matrix of customer-business-team-individual always in mind. I believe that beauty and pragmatism can live together online and in person. With the right design aesthetic we can put customer comprehension in motion while inciting the intended emotional response. ## Work Experience ### User Experience Designer / Visual Designer @ HP Jan 2022 – Present | San Francisco Bay Area As a member of the Engagement & Use Design Team at HP, I specialize in creating and maintaining graphic assets and UI elements to support initiatives. I actively contribute feedback and build components from the HP brand design system, advocating for best practices in authoring UI product components for responsive design. Additionally, I excel in crafting appealing landing pages and various digital assets, fostering a deep understanding of business objectives through daily collaborations with product, engineering, and management teams. Identifying and resolving UX/UI challenges is second nature to me. In my role at HP, I apply the Atomic Design Methodology, ensuring scalable and cohesive components for adaptable user experiences across platforms. This approach emphasizes product quality enhancement and alignment with business objectives through effective team collaboration, showcasing my valuable skill set in dynamic design environments. ### UI/UX, Visual Design @ Swyft Inc, San Francisco Jan 2008 – Jan 2022 | California, United States UI/UX, Visual Design As a UXD and Visual Design expert, I craft and refine high-end consumer experiences within the automated retail vertical, and in my career have done so across varied platforms both online and offline. I focus on consumer experience from the first moment where attention is captured and maintain consistency all the way through into fully immersive visual and behavioral interactions. I balance pragmatism, process and business objectives with the highest design aesthetic quality possible. Retail brands I currently work with are BestBuy, CVS Pharmacy, Colgate, Benefit Cosmetics, shopDisney, Nespresso and more. ### Creative Consultant @ Asyncast Corporation, Campbell Jan 2008 – Jan 2008 Concepts and design behind corporate brand initiatives, product development and all outbound creative. Working with technology group to create original flash animations and motion graphics components for the product marketing, new business and interactive departments. User interface prototyping and final production graphics. Vendor relationship coordination and management. ### E-Commerce Senior Designer @ TravelSmith Jan 2004 – Jan 2008 Project management, vendor relationships and art production staff supervision. Responsible for the creation and publishing of new graphic elements for travelsmith.com and IOScatalog.com. My design responsibilities include outbound customer communications (email and CRM campaigns) and all online product layout and presentation. I am frequently called upon to consult on new branding initiatives ad product identity issues. My contributions have included everything from interactive Flash animations to dynamic content templates to color matching and photographic retouching. ### Graphic/ Web Designer @ Mammoth Mountain Ski Area Jan 2004 – Jan 2004 Design, illustration, layout and production art for all advertising collateral and online projects. Creation of corporate identity, branding, brochures, postcards, newspaper/magazine ADS. Placement in major ski magazines such as SKI, Powder, Free Skier and others. ### Senior Web Designer, Illustrator @ Ideum, Sausalito Jan 2001 – Jan 2003 Broad-ranging concepts, design, illustration and production responsibility for web sites, interactive rich media, DVD/CD-ROM interfaces and packaging plus many other types of projects for a variety of clients including NASA, ASPCA, Exploratorium, Adobe, Leonard Bernstein Center, GRAMMY Foundation and more. ### ISP Kenya @ Nairobi, Kenya Jan 2000 – Jan 2000 ## Education ### San Francisco State University, College of Extended Learning ### Advanced Diploma in Computer Studies Computer Training Center ### Institute; Associate Degree in Management Information Systems Cybercol Ltd ## Contact & Social - LinkedIn: https://linkedin.com/in/binatitus - Portfolio: http://binatitus.myportfolio.com/ - Behance: https://www.behance.net/binatitus/resume --- Source: https://flows.cv/binatitus JSON Resume: https://flows.cv/binatitus/resume.json Last updated: 2026-04-13