• Led team of professionals across Product Strategy, UX Design, UX Research, and Content Strategy disciplines to align on strategic initiatives and ensure the delivery of cohesive product experiences.

• Drove Customer Success journey strategy within Ford’s Model e division, supporting business units such as Retail Sales, E-Commerce, Ownership, Dealer Enablement, Charging to optimize product offerings across multiple digital touch-points.

• Mobilized product strategy team through oversight and coaching to define operations, business planning, and GTM strategy for global, cross-functional, product-centric initiatives across the Instagram app.

• Embedded with product management teams to understand roadmaps and drive decision process around which features receive GTM investment.

• Developed strategy and operational plans for Instagram Reels initiatives, driving growth and adoption of emerging product features, including stickers, templates, and filters, to pair with top creators and encourage user engagement.

• Oversaw roadmap integration, operational execution, cross-functional enablement, and analytics functions to scale adoption of priority programs and initiatives, ensuring repeatable frameworks for ease of scalability.

• Set objectives and success metrics aligned to leadership goals, including new content production and engagement, defining short and long-term roadmaps while executing across company wide business units.

• Cultivated product strategy team for emerging experiences across Meta platforms and portfolio of apps (Facebook, Instagram, Messenger, Meta-Quest VR) focusing on creating cultural relevance, including major retail partnerships, and showcasing across surfaces.

• Scaled 50+ global product launches with enterprise business partners by creating strategic ideations, product features, collaborations, execution strategy, hypothesis, and goals.

• Furthered alignment across cross-functional teams, including product, engineering, UXR, design and operations, by leading both partners and partnerships teams through each product launch.

• Built GTM strategy around tentpole product features showcased both in and outside of platform totaling 3B+ user impressions and engagements in partnership with C-suite leadership.

• Owned product innovation program execution strategy, roadmap, A/B testing schedules, and technical implementation while ensuring timely delivery of user features with specific focus on building new product functionality.

• Defined executional strategy for cross-functional teams by developing playbooks and actions for initiatives in areas of content metadata, textual and visual assets, and technical acumen.

• Optimized strategic frameworks within operational pipelines, including creating playbooks for asset prioritization to eliminate redundancies, bugs, and product errors, building strategic work-streams for company-wide innovation initiatives.