# Blake Berger > Director of Global Product Management, Ford Motor Company Location: San Francisco Bay Area, United States Profile: https://flows.cv/blakeberger Dynamic product leader with 12+ years of experience driving digital transformation and launching best-in-class features across global platforms at Netflix, Meta, and Ford Motor Company. Specializing in product development, go-to-market strategy, and building high-performing teams. Known for blending strategic vision with operational excellence to ship consumer-facing digital experiences at scale. ## Work Experience ### Director, Global Product Management @ Ford Motor Company Jan 2025 – Present | Palo Alto, California, United States ### Director, Product Strategy, Model e @ Ford Motor Company Jan 2023 – Jan 2025 | Palo Alto, California, United States - Led team of professionals across Product Strategy, UX Design, UX Research, and Content Strategy disciplines to align on strategic initiatives and ensure the delivery of cohesive product experiences. - Drove Customer Success journey strategy within Ford’s Model e division, supporting business units such as Retail Sales, E-Commerce, Ownership, Dealer Enablement, Charging to optimize product offerings across multiple digital touch-points. ### Director of Product Strategy, Meta @ Meta Jan 2022 – Jan 2023 | Menlo Park, California, United States - Mobilized product strategy team through oversight and coaching to define operations, business planning, and GTM strategy for global, cross-functional, product-centric initiatives across the Instagram app. - Embedded with product management teams to understand roadmaps and drive decision process around which features receive GTM investment. - Developed strategy and operational plans for Instagram Reels initiatives, driving growth and adoption of emerging product features, including stickers, templates, and filters, to pair with top creators and encourage user engagement. - Oversaw roadmap integration, operational execution, cross-functional enablement, and analytics functions to scale adoption of priority programs and initiatives, ensuring repeatable frameworks for ease of scalability. - Set objectives and success metrics aligned to leadership goals, including new content production and engagement, defining short and long-term roadmaps while executing across company wide business units. ### Head of Product Strategy, Media & Community Partnerships @ Facebook Jan 2018 – Jan 2022 | Menlo Park, California, United States - Cultivated product strategy team for emerging experiences across Meta platforms and portfolio of apps (Facebook, Instagram, Messenger, Meta-Quest VR) focusing on creating cultural relevance, including major retail partnerships, and showcasing across surfaces. - Scaled 50+ global product launches with enterprise business partners by creating strategic ideations, product features, collaborations, execution strategy, hypothesis, and goals. - Furthered alignment across cross-functional teams, including product, engineering, UXR, design and operations, by leading both partners and partnerships teams through each product launch. - Built GTM strategy around tentpole product features showcased both in and outside of platform totaling 3B+ user impressions and engagements in partnership with C-suite leadership. ### Sr. Manager, Global Product Innovation @ Netflix Jan 2017 – Jan 2018 | Greater Los Angeles Area - Owned product innovation program execution strategy, roadmap, A/B testing schedules, and technical implementation while ensuring timely delivery of user features with specific focus on building new product functionality. - Defined executional strategy for cross-functional teams by developing playbooks and actions for initiatives in areas of content metadata, textual and visual assets, and technical acumen. - Optimized strategic frameworks within operational pipelines, including creating playbooks for asset prioritization to eliminate redundancies, bugs, and product errors, building strategic work-streams for company-wide innovation initiatives. ### Design Program Manager, Product Design @ Netflix Jan 2016 – Jan 2017 - Drove rapid development of 30+ product innovation launches by championing GTM strategy, execution, and technical implementation of creative and user-centric features across platforms, including web, mobile, email, and television. - Developed top-quality, high-impact static and video assets in conjunction with product design serving as lead between user experience (UX), engineering, and product management teams. ### Digital Project Manager, Product Creative Originals @ Netflix Jan 2015 – Jan 2016 | Greater Los Angeles Area - Directed aspects of production and delivery across 190 countries and 26 languages, including asset creation, operations, and implementation, growing base to 70M customers and market value to $47B in 6 months. - Held ownership of asset management, design coordination, reporting, publishing, quality assurance (QA), and distribution of company artwork and video files, deploying highest quality assets to network and ensuring optimized systems. ### Design Team, Sony Pictures Animation @ Sony Pictures Animation Jan 2012 – Jan 2015 - Enabled team of in-house designers while aligning creative and technical design process to drive creation of 1K+ 3D visual assets for animated feature film Hotel Transylvania, playing key role in the sequel grossing upwards of $473M worldwide. ## Education ### Boston University ## Contact & Social - LinkedIn: https://linkedin.com/in/blake-berger --- Source: https://flows.cv/blakeberger JSON Resume: https://flows.cv/blakeberger/resume.json Last updated: 2026-04-13