# Blake Keng > Product Design Leader at Google | Ex-Stitch Fix | Startup Advisor Location: San Francisco Bay Area, United States Profile: https://flows.cv/blakekeng Seasoned design leader, strategist, and mentor with 10+ years experience in product strategy, design & development, user research and creative direction. During this time, I have been building and scaling product design teams as well as building digital experience from websites to mobile applications. Focused on solving business and design challenges for consumer products and services, while building and leading UX teams to design delightful experiences and partnering with cross functional departments to develop product and marketing strategies. ## Work Experience ### Senior Staff UX Design Manager, Google Shopping @ Google Jan 2021 – Present ### Advisor @ Ramen Hero Jan 2021 – Present | San Francisco Bay Area ### UX Design Mentor @ Designlab Jan 2021 – Present ### Consultant, Design and Product Leadership @ Blake Keng LLC Jan 2015 – Present | San Francisco Bay Area As an independent consultant specializing in the design and innovation of business I help my clients and partners manage the diverse activities associated with driving business success by design. With a background in UX, CX and Service Design I focus on researching, designing and managing for integrated multi-touchpoint digital and physical customer experience ecosystems. I work with an extensive network of exceptional and cutting-edge companies and talented individuals worldwide. My work is predominantly carried out in the U.S and Asia Recent clients include global firms in business consulting, media, and technology. ### Director of Product Design @ Stitch Fix Jan 2018 – Jan 2021 Head of Product Design - Consumer Facing experience for Stitch Fix Freestyle. Launched Freestyle, a zero to one business that has transformed and accelerated the business at Stitch Fix and how consumer shop online for fashion. We build digital experiences that is hyper personalized based on machine learning that allows people effortlessly discover and find apparel they love. ### Senior Product Design Manager @ Stitch Fix Jan 2018 – Jan 2021 | San Francisco Bay Area ### Principal Product Designer @ Omada Health Jan 2017 – Jan 2018 Led design for digital platforms that used behavior science to help people change their habits, improve their health and reduce their risk of chronic disease. Managed and executed end-to-end designs including user research, product prioritization, usability testing/analysis, personas, high fidelity designs and prototypes with new design system. ### Head of Product Design @ Blue Bottle Coffee Jan 2016 – Jan 2017 | San Francisco Bay Area Lead product strategy, design, and user research for both digital experience, and business tools that support cafes, operations and roastery. I focus on the digital experience, ensuring that we are connecting guests to the craft of delicious coffee through inspiration, discovery, and knowledge. ### Lead Product Designer, LinkedIn Learning & Lynda.com @ LinkedIn Jan 2015 – Jan 2016 | San Francisco Bay Area Launched first in class online learning platform, LinkedIn Learning. Led the team to design and build the first in the field Roku and Apple TV Learning app that redefined the learning marketplace landscape Overhauled the Lyda.com Enterprise Marketing experience, the new microsite catapulted visit- to lead by 30% while shrinking page- abandonment rate by 15% ### Director Of User Experience at Epicurious @ Conde Nast Jan 2013 – Jan 2015 | Greater New York City Area Launched a rebrand of all digital products including website, mobile apps. This increased traffic by 35%, user engagement by 20% and sales revenue by 5+ million dollars. ### Lead UX Designer & Creative Director @ Food52 Jan 2012 – Jan 2013 | Greater New York City Area Food52 is a recipe and ecommerce website for food enthusiasts. Lead the rebrand and launch of Food52 e-commerce experience. -- Lead designer on Food52 rebrand and website redesign. Designed and launched new e-commerce website and internal fulfillment tools. -- Responsible for creating and directing visual approaches across all aspects of the brand. Worked in a lean environment and developed product strategy with the founders and investors. ### Senior User Experience Designer @ Sabre Hospitality Solutions Jan 2010 – Jan 2012 | Bethesda, MD Managed a team of 10 developers and designers on the R&D team focused on building a best in class booking engine sold to hoteliers which brought in over 5 million dollars in revenue annually Led user experience and interaction design projects for all research and development projects such as setting industry standards for responsive travel booking engines, and designing Sabre Hospitality Solutions’ CMS ### User Experience and Interaction Designer, Innovation Department @ Sabre Hospitality Solutions Jan 2009 – Jan 2010 | Bethesda, MD Collaborated with visual designers, developers, project managers, and stakeholders throughout the creation process as the user experience advocate Conducted user research using methods such as 1 on 1 interviews, focus groups, situational observation and journey analysis Created user experience materials including journey models, personas, scenarios, wireframes, user flows, sitemaps, prototypes and visual designs ### Senior Web Designer @ Sabre Hospitality Solutions Jan 2008 – Jan 2009 | Bethesda, MD Designed websites, email & newsletter templates, and digital push marketing for hotels and resorts Designed user flows and information architecture for mobile web products that focused on product usability Designed smartphone & tablet device applications and mobile websites ### Web & Graphic Designer / Assistant Food Photographer @ America's Test Kitchen Jan 2007 – Jan 2008 | Boston, MA Redesigned the America’s Test Kitchen website Designed magazine and book layouts for Cook’s Illustrated and Cook’s Country Magazines, as well as marketing and print collateral ## Education ### Communication and Media Studies Massachusetts College of Art and Design ### Bachelor of Arts in Visual Arts in Graphic Design University of Maryland Baltimore County ## Contact & Social - LinkedIn: https://linkedin.com/in/blakekeng - Portfolio: https://blakekeng.com --- Source: https://flows.cv/blakekeng JSON Resume: https://flows.cv/blakekeng/resume.json Last updated: 2026-04-13