I’ve been helping clients realize their product visions as a freelancer for 10+ years. I like to get excited with a client about their ideas. It’s important to gather requirements but it’s also important to hear about roadblocks. With a vision in mind I have a knack for putting disparate pieces together and identifying missing ones.

I’ve helped clients by conducting competitive research and creating user journeys. With an extensive background in product design, I’m completely hands-on compiling UX research, creating wireframes, IA maps, UI designs, UI pattern libraries, and prototypes. I also create and expand brands. I dedicate my services to deliver fully branded, fully realized, impactful and scalable products.

At Instrument, I optimized and built upon libraries for Salesforce and Meta and produced guidelines. I conceptualized and designed landing pages for Salesforce and other clients. I designed animation storyboards for Dropbox using the abstract UI library I created during my previous engagement with Dropbox. I optimized the integration of the Dropbox library into Instrument's Figma ecosystem.

At Dropbox, I spearheaded and led the solution of systematizing their marketing assets company-wide. I directed a team of designers to explore designs that scaled within a system and also adhered to the guidelines we defined. I built and rolled the library out across all design departments and third-party vendors. I worked closely with the creative director, product system lead, and head of the brand studio department to address business goals and understand requirements.

At Gaia (previously known as Gaiam), I have been involved in educating the organization about UX process and best practices. I have put a design process in place that supports the business KPI goals and also ensures product design longevity and scalability and follows agile. The product at Gaia is an SVOD social media platform that's a cross between Youtube and Netflix in the Yoga/Spirituality space.

Duties & accomplishments:

• Leading and empowering UX research around product improvements.

• Collaborating with Product Managers to identify quarterly KPIs based on UX research.

• Increased conversion by 37% with a holistic product solution around sharing and referrals which exceeded KPI goals in Q2.

• Working with the Marketing Creative Director to integrate the emerging brand identity into product UI, illustrations, and iconography.

• Ideating executions of branded UI and leading the product design team to execute within the vision.

• Coordinating meetings with Stakeholders to gather requirements on feature requests and gather feedback on designs. Delegate feedback into tasks for the design team.

• Establishing and leading an illustration and iconography style.

• Working with Marketing Creative Director to adjust any brand guidelines for product to meet the latest WCAG accessibility requirements.

• Establishing the foundation of a pattern library, educating and leading the design team in library building and maintenance.

• Hands-on UI/UX designs for web and mobile of new product features and screens including global share module, account center (billing, profile info, notification settings, etc.), profile page (details confidential), and referral flow.

Docpaid is a dental and medical service provider/patient portal allowing patients to pay for services within a subscription model. The value prop being a way for both parties to transact services without the cumbersome insurance process. As the product owner, I conducted competitive research and produced user stories to identify MVP within the clients' vision.

Duties & accomplishments:

• Met with the client on product vision and inventoried competitive analysis points in order to determine competitive leverage.

• Met with dev lead to relay product vision and craft implementable user stories for MVP.

• Produced IA map and wireframes for client review.

• With MVP concept approved, began building designs (web and mobile) and pattern library in tandem with establishing brand identity. Designs include registration flow, provider management portal for patients, patient management portal for providers, provider plan management, and settings/account center (provider/patient).

• Designed product logo and app icons.

• Produced illustrations with patented I-S tool.

• Worked with dev lead to align pattern library to Google Material library he was using for implementation.

• Produced marketing homepage designs using I-S.