Led product design across four large-scale dating brands, supporting a multi-million global user base across iOS, Android, and web.

Drove design system migration and standardization, contributing to 30+ shared components adopted across brands and platforms.

Owned end-to-end UX across core product areas including onboarding, verification, discovery, messaging, profiles, and matches.

Led UX and UI improvements for legacy products, evolving existing designs into more usable, cohesive, and modern experiences.

Increased JDate DAUs by 50% within 3 months (vs. 15% projected growth) through UX improvements and experimentation initiatives.

Contributed to a 15% increase in subscriptions across Christian Mingle and Jdate through optimization of activation and monetization funnels.

Maintained a high quality bar for UX and UI execution across multiple brands, ensuring clarity, consistency, and usability at scale.

Core designer on the Revenue Growth team, owning end-to-end UX for features driving acquisition, engagement, and monetization.

Owned UX across key growth funnels, identifying friction points and translating insights into testable design hypotheses.

Designed and shipped dozens of A/B tests, contributing to increased payments and reduced churn across critical funnels.

Collaborated cross-functionally with product, engineering, and analytics to rapidly iterate on hypotheses and validate solutions.

Delivered new feature concepts and refinements for onboarding, profiles, and interaction flows in a fast-paced experimentation environment.

Created dozen A/B tests within the Revenue Growth Team team, increasing payments and reducing user churn

Collaborated cross-functionally with developers, product managers, analytics teams, creating numerous design concepts for new features on the dating app, which currently serves 27 million users and receives 2.1 million likes daily

Conducted tons of user research & interviews, A/B tests which helped our team to find out new valuable positioning of the product

Conducted user research to identify pain points and barriers during onboarding process. As a result, redesigned onboarding flow that resulted in a 40% increase in user registrations

Delivered in two months the feature, which contained self-discovery Journeys on 900+ screens (twelve unique journeys with seven day-to-day guides to uncover different aspects of personality, including daily rituals based on 100+ psychological exercises)

Created lots of design concepts for new features working closely with the Product owner, analytics & developers