# Bo He > ML Personalization, Ads, Content, Marketplace Location: San Francisco Bay Area, United States Profile: https://flows.cv/bohe Strategic product leader with 10+ years of experience driving AI-powered marketplaces, ads, and personalization in high-growth consumer tech companies. Proven ability to launch 0-to-1 products, optimize AI/ML-driven discovery and ranking systems, and scale marketplace monetization strategies. Deep expertise in data-driven decision-making, experimentation, and user engagement growth. ## Work Experience ### VP - Product management @ East West Bank Jan 2025 – Present | Palo Alto, California, United States ### Principle Product Manager, Marketplace @ Weee! Jan 2023 – Jan 2025 | San Francisco Bay Area - Led the team building Weee! Marketplace & fulfill by Weee! (Global & local) end-to-end product experiences from the scratch, grow the GMV 4X+ YoY - Oversee Marketplace product initiatives from seller experiences to customer shopping experiences. ### Sr. Manager of Product, Social Shopping Community @ Weee! Jan 2022 – Jan 2023 | San Francisco Bay Area - Led the team building video based social shopping community & set up the UGC strategy. - Achieved 90%+ product reviews cover rate, and 60%+ product videos cover rate to help drive grocery shopping conversion. ### Senior Group Product Manager, Personalization & Ads @ Dealmoon Jan 2019 – Jan 2021 | San Francisco Bay Area - I lead content recommendation for millions of users end to end. Leveraging ML& AI to build personalized content experience from the scratch. - Led the team to build AI powered personalization experience for homepage & category page. Contribute to 1X+ growth in sales conversion rate. - Led team to improve core “Deal Ads” targeting performance through ML recommendation to improve ROI 45%. - Managed the consumer experience products team of 5 PMs. ### Group Product Manager, Marketplace @ Dealmoon Jan 2018 – Jan 2019 | San Francisco Bay Area - I led the team to build the dealmoon marketplace end to end experience from the scratch, with 3000+ cooperated brands and stores. - Achieved marketplace 2.4X+ sales and revenue growth, and generated $15M revenue. ### Senior Product Manager, Core Experience (Deals, Social Shopping) @ Dealmoon Jan 2015 – Jan 2018 | San Francisco Bay Area - Led the team build dealmoon core products experience of online deals & coupons, and - Built social shopping community from the scratch to drive engagement. - Drive the core deal & coupon product revenue 40%+ YOY growth and - Improved 50% growth in engagement through social shopping content. ### Senior Product Design Manager @ eico design Jan 2014 – Jan 2015 | Beijing, China I managed & implemented product design projects for clients, involving Online video platform, Aviation travel, e-Commerce and Mobile device manufacturer industry. - AsiaInfo Technologies Limited, which is a leading software product and service provider in China.The project is to explore future possible products and services for consumers and provide conceptual product design. - Shangpin, which is a Start-up aimed at affordable luxury brand e-commerce in China. We provide initial mobile product design to support their start-up business. - Youku Tudou Inc., which is the one of the largest online video platform in China. The project is to lead product and user research for product opportunities and provide related product design consulting. - TravelSky, which is the leading IT solution provider in Chinese aviation industry. CUSS Kiosk is the self check-in system service at the airport which impacted tens of millions travelers. - OPPO, is one of the world’s leading smart device manufacturers and innovators in China. ColorOS, the company’s proprietary operating system (based on Android). We provide ColorOS 3.0 version redesign. ### Product Design Manager @ eico design Jan 2012 – Jan 2013 | Beijing, China I implemented product design projects for clients, involving Internet banking, e- Commerce and Mobile device manufacturer industry. - SAMSUNG, which is one of the largest mobile device manufacturer in the world. For Samsung smart phone OS, we provide personalized OS theme (nature theme and Chinese traditional festival) design for Chinese mobile phone users. - NCF Group, which is a finance group in China. We provide FirstP2P Web product design which focus on internet banking solution for consumer. And Zhongchou mobile product design, a start-up business for providing personal project funding. - FiveStar, which is an on-line travel Start-up focusing on offering Luxury hotels and airlines package for travelers in China. We lead their initial web design to support the Start-up business. - Dealmoon, which is the leading social shopping community for Chinese expats around the world. Impacted millions users' shopping experience. ### Product Designer @ eico design Jan 2010 – Jan 2012 | Beijing, China I implemented product design projects for clients, which involving online Travel, e- Commerce, Mobile device manufacturer, Telecom operators and online Education industry. - NetEase Youdao, which is the leading company offering learning services for Chinese users. The project is to design a better mobile product Learning Experience for Chinese students & young office workers. - Mafengwo, which is the leading online travel company offering travel guides, services, connection with traveller, community for traveller in China. We lead their product and user research, and lead their cross-platform product design. - Suning.com, which is one of the famous e-commerce company offering both off-line shopping mall and on-line shopping services in China. We conduct their cross-platform product redesign. - China Telecom eStore, which is the third-part app store based on Android. We conduct the mobile App product design. - NOKIA, which is the largest mobile device manufacturer before. We cooperate with Nokia Chinese R&D team to conduct the conceptual OS design for future mobile product. - MEIZU, which is one of the Chinese most famous mobile device manufacturer. We cooperate with their design team and lead the smart phone OS (Flyme OS) design for several generation, from M8 to MX2. ### UX Designer - intern @ eico design Jan 2009 – Jan 2010 | Beijing, China As the design consultant, I implemented product design projects for clients. - Huawei, which is the leading communication device manufacturer in China. We provide Huawei‘s early feature Phone UX design. - Lenovo, which is the famous Chinese computer and mobile device manufacturer. We provide their remote control desktop software UI design. - OPPO, which is one of the world’s leading smart device manufacturers and innovators in China. We provide their early smart phone OS (based on Android) customized UI design. ## Education ### Bachelor's degree in industrial design North China University of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/hebotalk - Portfolio: https://medium.com/@hebotalk - Portfolio: https://hebotalk.com --- Source: https://flows.cv/bohe JSON Resume: https://flows.cv/bohe/resume.json Last updated: 2026-04-13