# Bona Kim

> Product Design Leadership @Asana

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/bona

Product design leader building platform experiences across enterprise collaboration and consumer engagement at scale.

## Work Experience
### Director of Product Design @ Asana
Jan 2023 – Present | San Francisco Bay Area
Driving enterprise platform capabilities — permissions, governance, APIs, and integrations that unlock secure collaboration at scale

### Sr. product design manager @ Asana
Jan 2022 – Jan 2023 | San Francisco Bay Area
Driving individual user engagement and retention across notifications, core navigation, and mobile & desktop enhancements.

### Product Design Manager @ Meta
Jan 2019 – Jan 2022 | Menlo Park, California
Shaped experiences across video creator growth and social impact initiatives — supporting creator engagement, and improving donor & nonprofit experiences across Meta apps

### Product Designer @ Meta
Jan 2017 – Jan 2019
Designed safe, engaging communication experiences for Youth & Messenger Kids, enabling children to connect with friends and family under parental oversight.

### Sr. Product Designer @ Smule, Inc.
Jan 2014 – Jan 2017 | San Francisco Bay Area
Led design for Smule’s flagship app Sing! — helping scale the product from <1M to 50M+ MAU through Android redesign, international expansion, chat, and collaborative video features. Later managed a team of five designers to launch a new monetization platform.

### Product Designer @ Independent Contractor
Jan 2012 – Jan 2014 | Greater NYC Area & SF Bay Area
Partnered with early-stage startups including Poachit and Sols — leading user research, product validation, UX strategy, and end-to-end product design from concept to implementation.

### E-Commerce Product Manager @ Big Drop NYC
Jan 2009 – Jan 2010 | Greater New York City Area
Led e-commerce product and marketing initiatives for a luxury retailer — driving merchandising optimization through analytics and launching a site redesign integrated with in-store POS systems.

### Merchant Assistant @ Macy's
Jan 2008 – Jan 2009 | Greater New York City Area
Supported merchandising and e-commerce optimization through market research, trend analysis, and cross-functional product collaboration.


## Education
### Master's degree in Tisch, Interactive Telecommunications Program
New York University

### BBA in Design and Management
Parsons School of Design - The New School

### AA in Fashion Design
FIDM


## Contact & Social
- LinkedIn: https://linkedin.com/in/itsbonakim

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Source: https://flows.cv/bona
JSON Resume: https://flows.cv/bona/resume.json
Last updated: 2026-04-13