Mentor designers by facilitating design thinking activities and providing guidance on navigating complex technical domains

Design products from the ground up with my design team, defining new information architecture and strong design foundations backed by user research — all while navigating tight timelines

Led usability and concept research that informed data backed design decisions; received recognition from the IBM User Research Guild for leveraging insights to influence the product team to make design changes

Created user personas and conducted competitive analyses to align cross disciplinary teams on user needs, business goals and opportunity gaps and provide a single source of truth to create a user focused product road map

Launched platform was used 9000 times in a year with a 91% median score for demonstrated content knowledge and earned the NASPA Gold Award for “Innovating in the Virtual Space to Make Career Readiness Accessible at NYU

Developed a high-fidelity visual component library aligned with NYU branding guidelines and accessibility best practices

Led user research and usability testing on prototypes, using insights to develop structured information architecture and improved usability

Collaborated with clients to define project goals and design direction while using mood boards and concept explorations to guide initial visual designs

Worked closely with the Creative Art Director and clients through design critiques and feedback sessions to iterate on concepts and refine visual designs

Collaborated with supervisor to develop a comprehensive 58-page style guide, defining color palettes, typography, and iconography for future online class modules

Contributed to the redesign of NYU Stern’s online class platform by creating digital assets and animations to improve student engagement