# Bonnie Lau

> UI/UX | Product Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/bonnielau

I was taught I shouldn’t judge a book by its cover but the cover is not just superficial. It’s the first user interaction. Design is no longer just a piece of beautiful art; it’s logical and emotional at the same time. My passion is to learn and improve human-centered designs. By synthesizing data into insights, I am better able to shape the product into something beautiful, meaningful, and functional.

Specialties: research, UX strategy, visual design, and branding

SKILLS
user research, UX strategy, competitive analysis, card sorting, information architecture, heuristic evaluation, usability testing, wireframing, prototyping, animations, visual design, accessibility, usability testing, HTML, and CSS.

TOOLS
Figma, Sketch, and Adobe Suite

## Work Experience
### UI/UX, Web Designer @ Kwan Designs
Jan 2021 – Present | San Francisco Bay Area
End-to-end brand and website creation, including strategy, branding, content direction, design, and implementation.

### UI/UX Designer @ Kwan Designs
Jan 2021 – Jan 2021 | San Francisco Bay Area
The project scope focused on resolving low user activation. Responsibilities included: UX design, research, user testing, visual design, and stakeholder collaboration.

### Principal UX Strategist / Visual Designer @ Blue Shield of California
Jan 2022 – Jan 2025 | Oakland, California, United States

### Design Manager @ The ABD Team
Jan 2015 – Jan 2020 | San Francisco Bay Area
Many HR and benefits consultants unintentionally overwhelm employees with a firehose of information about their benefits plans. This can result in the employees not understanding their benefits to take full advantage. Worse yet, they are falsely led to believe their company offer poor plans.

My job was to simplify these communications by providing clean and structured user-centric designs. Often this resulted in the employees using their benefits more effectively, the companies being happier that their employees are content, and the brokerage better able to keep these clients.

### Employee Benefits Account Manager @ The ABD Team
Jan 2014 – Jan 2015 | San Francisco Bay Area

### Benefits Account Manager @ Hays Companies
Jan 2013 – Jan 2014 | Burlingame, CA

### Personal Account Manager @ AEIS
Jan 2012 – Jan 2013 | San Mateo, CA

### Employee Benefits Account Manager @ Keystone Brokerage & Consulting
Jan 2004 – Jan 2012


## Education
### Certification in UI/UX Design
Springboard

### Bachelor of Arts in Digital Media Art
San José State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/bonnieklau
- Portfolio: https://www.bonnielau.com/

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Source: https://flows.cv/bonnielau
JSON Resume: https://flows.cv/bonnielau/resume.json
Last updated: 2026-04-13