Supermicro is a global leader in high-performance, high-efficiency server technology and innovation, providing advanced IT solutions for data centers, cloud, AI, and enterprise markets. As a Project Manager on the web team, I work closely with developers and cross-functional teams to lead digital initiatives that improve the corporate website’s functionality, accessibility, and user experience.

• Led development of an AI-powered knowledge base/FAQ tool, improving content relevance and search accuracy.

• Collaborated cross-functionally with developers and product teams on AI logic, testing, and data source integration.

• Oversaw UI/UX design for AI features and related web experiences to ensure clarity and consistency.

• Improved ADA/WCAG accessibility up to 80% average across site. Drove continuous accessibility updates across and targeting 85–90% compliance.

• Led end-to-end brand and digital ecosystem development across three companies, including website design, social media platforms, and content strategy

• Designed and launched three company websites (2025), improving brand presence, user experience, and conversion performance

• Built and scaled social media presence from 0→1, establishing brand voice, content direction, and audience engagement across platforms

• Developed and executed integrated marketing strategies (online & offline), including digital campaigns, content marketing, and exhibitions to drive lead generation and brand awareness

• Defined product positioning and messaging for fire door systems, steel construction, and AI smart hardware, translating technical features into clear customer value propositions

• Directed exhibition and trade show strategy, managing end-to-end execution to drive pipeline growth and customer engagement

• Collaborated cross-functionally with product, engineering, and sales teams to align product roadmap, marketing strategy, and business goals

SPINS - Destini is the leading wellness focused data technology and product locator solution company featuring automated store-level data, powerful analytics, customizable web and mobile services. Destini now has over 1500+ clients is using Destini WTB on their brand.com website such as Pepsi, Campbell Soup Company, Chobani, Oatly, Ocean Spray and many more CPG brands.

Destini Products Lead Designer (All live)

• Destini Shoppable Recipe (1st in the industry)

• Destini Where to Buy 2.0 (ADA Compliance Design with WCAG Guidelines & Product Internationalization)

• Destini Where to Buy 2.0 & Recipe Self Serve Builder + Fronted (Web & Mobile)

• Destini Shoppable Marekting (Shoppable Landing Page)

• Destini CMS Re-design

• Destini Where to Buy 1.0 Optimization

• Destini Support Center Re-design

• Knowledge Base Re-design

Peekaboo Moments - Also known as Timehut, Bebememo or 時光小屋

• Formed and led a new product design team from US, Japan, and Korea for product global expansions

• Conceptualized and developed comprehensive UI/UX design research and strategy for the product

• Led and localization design of the product into US, Japan and Korean market

• Increased the user download rate up from 0% to 70% and user upload rate up 67% in 2 months

• Coordinated QA testing activists to ensure product quality

• September 2025 Website Redesign

• Rebranded company image by coordinated and designed company website, logo design, product brochure and collaterals

• Marketing planning and campaigns for both online and offline including exhibition planning, co-branding, packaging, SEO, paid search, maintain and create social media platforms

• Direct and participated multiple International Builder Show events (Taiwan, Thailand, Guangzhou)