# Bonnie W.

> Product Marketing & UX/Product Designer | Go-to-Market, AI-Driven Experiences, Digital Strategy

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/bonniew

I’m a product designer with a passion for human-centered design and a knack for crafting solutions that create meaningful and lasting impact. I believe in the power of simplicity and am driven to design experiences that are visually captivating without ever sacrificing functionality. To me, great design is about solving real problems in ways that delight and engage users while meeting business objectives.

Before transitioning to product design, I spent six years in marketing, where I developed a robust understanding of strategy, creativity, and execution. I led impactful marketing initiatives across industries—including hardware, IT, and art and culture—successfully managing global campaigns and coordinating international exhibitions and trade shows. This experience taught me the importance of storytelling, collaboration, and delivering results that resonate with diverse audiences.

My background in design and marketing uniquely equips me to approach projects from multiple angles, balancing user needs with business goals. Whether I’m designing a sleek user interface, optimizing a website for accessibility, or strategizing a product launch, I bring a holistic perspective that bridges the gap between creativity, technology, and strategy.

I’m also a firm believer in continual learning and growth. My journey as a designer and marketer is fueled by curiosity and a drive to create solutions that inspire, engage, and make a difference. With a love for collaboration and a commitment to excellence, I’m excited to shape experiences that not only meet expectations but exceed them.

## Work Experience
### Project Manager & UX Design @ Supermicro
Jan 2025 – Present | San Jose, California, United States
Supermicro is a global leader in high-performance, high-efficiency server technology and innovation, providing advanced IT solutions for data centers, cloud, AI, and enterprise markets. As a Project Manager on the web team, I work closely with developers and cross-functional teams to lead digital initiatives that improve the corporate website’s functionality, accessibility, and user experience.

•Led development of an AI-powered knowledge base/FAQ tool, improving content relevance and search accuracy.
•Collaborated cross-functionally with developers and product teams on AI logic, testing, and data source integration.
•Oversaw UI/UX design for AI features and related web experiences to ensure clarity and consistency.
•Improved ADA/WCAG accessibility up to 80% average across site. Drove continuous accessibility updates across and targeting 85–90% compliance.

### Product Marketing & Digital Experience Lead @ Kingston Fire Doors Industrial Coporation | Fongsheng Industrial | Paoyi AI Smart Hardware
Jan 2025 – Present
•Led end-to-end brand and digital ecosystem development across three companies, including website design, social media platforms, and content strategy
•Designed and launched three company websites (2025), improving brand presence, user experience, and conversion performance
•Built and scaled social media presence from 0→1, establishing brand voice, content direction, and audience engagement across platforms
•Developed and executed integrated marketing strategies (online & offline), including digital campaigns, content marketing, and exhibitions to drive lead generation and brand awareness
•Defined product positioning and messaging for fire door systems, steel construction, and AI smart hardware, translating technical features into clear customer value propositions
•Directed exhibition and trade show strategy, managing end-to-end execution to drive pipeline growth and customer engagement
•Collaborated cross-functionally with product, engineering, and sales teams to align product roadmap, marketing strategy, and business goals

### UI UX Designer @ SPINS
Jan 2021 – Jan 2025
SPINS - Destini is the leading wellness focused data technology and product locator solution company featuring automated store-level data, powerful analytics, customizable web and mobile services. Destini now has over 1500+ clients is using Destini WTB on their brand.com website such as Pepsi, Campbell Soup Company, Chobani, Oatly, Ocean Spray and many more CPG brands.

Destini Products Lead Designer (All live)
•Destini Shoppable Recipe (1st in the industry)
•Destini Where to Buy 2.0 (ADA Compliance Design with WCAG Guidelines & Product Internationalization)
•Destini Where to Buy 2.0 & Recipe Self Serve Builder + Fronted (Web & Mobile)
•Destini Shoppable Marekting (Shoppable Landing Page)
•Destini CMS Re-design
•Destini Where to Buy 1.0 Optimization
•Destini Support Center Re-design
•Knowledge Base Re-design

### Product Design Lead & Marketing Coordinator @ Peekaboo Moments
Jan 2020 – Jan 2021 | Palo Alto, California, United States
Peekaboo Moments -  Also known as Timehut, Bebememo or 時光小屋
• Formed and led a new product design team from US, Japan, and Korea for product global expansions
• Conceptualized and developed comprehensive UI/UX design research and strategy for the product
• Led and localization design of the product into US, Japan and Korean market
• Increased the user download rate up from 0% to 70% and user upload rate up 67% in 2 months
• Coordinated QA testing activists to ensure product quality

### Marketing Director and Sales Specialist @ 金統興業 Kingston Fire Doors Industrial Coporation
Jan 2016 – Jan 2019 | Taiwan
•September 2025 Website Redesign
•Rebranded company image by coordinated and designed company website, logo design, product brochure and collaterals
•Marketing planning and campaigns for both online and offline including exhibition planning, co-branding, packaging, SEO, paid search, maintain and create social media platforms
•Direct and participated multiple International Builder Show events (Taiwan, Thailand, Guangzhou)

### Marketing Manager @ Da Chi Nei Yun Museum
Jan 2015 – Jan 2016 | Taiwan
•Online and off line marketing planning
•Specialist in event and exhibition planning
•Led and work with cross functional teams including product development, finance team, designers for product promotional events

### Marketing Manager & International Trade Specialist @ 灃盛實業股份有限公司 Fongsheng Industrial Corporation
Jan 2013 – Jan 2014 | Taiwan
•September 2025 Website Redesign
•Rebranded company image by coordinated and designed company website, logo design, product brochure and collaterals
•Identify global trends and the demand for a company's products and services, and identifying the company's competitors and potential customers in international markets

### Product Design Assistant @ Disguise
Jan 2011 – Jan 2011 | San Diego


## Education
### Master of Arts (MA) in Advertising and Marketing
University of Leeds
Jan 2014 – Jan 2015

### Master of Science (Digital Arts) in UI & UX. Web Page. Digital. Multimedia and Information Resources Design
International Technological University (ITU)
Jan 2019 – Jan 2021

### Bachelor of Arts (BA) in Fashion Design and Merchandising
The Art Institute of California-San Diego
Jan 2010 – Jan 2012

### Bachelor of Arts (BA) in Fashion and Merchandising
Academy of Art University
Jan 2007 – Jan 2010


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/ching-yan-weng
- Website: https://www.bonnieweng.com/

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Source: https://flows.cv/bonniew
JSON Resume: https://flows.cv/bonniew/resume.json
Last updated: 2026-04-07