Independent designer producing visual art and design projects that explore the balance between usability and visual abstraction in letterforms. Studio work draws inspiration from a career in UX and graphic design, with a renewed focus on hands-on creative making.

Senior product design leader for Lightstep Incident Response from ServiceNow, an all-in-one incident response platform that streamlines on-call, collaboration, incident management and automation for the Site Reliability Engineer (SRE).

Strategic head of product design for the Marketing Intelligence Engine, a SaaS application platform built for IPG’s leading agencies that supports audience, planning and activation, delivery insights and business outcome reporting solutions.

Strategic head of product design and senior individual contributor (UX+Visual) for Visto, a SaaS advertising technology solution that unifies data, execution, optimization and reporting for delivering targeting advertising across multiple integrated Demand-Side Platforms (DSP).

▧ Provided leadership, direction and mentorship for Visto’s first product design team in an Agile environment; worked with recruiters and contractors to to grow team

▧ Created and socialized the Visto User Interface (VUI), a comprehensive Design System which standardized visual design, interaction patterns and content guidelines

▧ Delivered strategic leadership on the product roadmap from a user-centered approach, while participating hands-on as an individual contributor of visual and user experience design

▧ Championed an innovative centralized hub interface for the display and trafficking of campaigns; created a simplified accordion setup workflow for account, campaign and ad creation

Strategic lead and senior individual contributor (UX+Visual) for AdobeTarget, an enterprise SaaS solution for A/B testing, behavioral targeting, personalization and recommendations.

▧ Led the multi-geo product design team responsible for the reinvention and cloud integration of Adobe’s suite of personalization solutions; developed home-grown strategies for working in an Agile product environment

▧ Partnered with designers, product managers and engineers from Adobe Mobile Solutions and Adobe Media Optimizer (ECM) to integrate A/B testing and behavioral targeting capabilities into their product workflows

▧ Adopted, enforced and actively contributed to the Adobe Cloud UI, a Design System for cross-product standardization of components