# Bradley McCall > Studio Practice | Experienced Product Design Leader (Ex Adobe, IPG, ServiceNow) Location: San Francisco, California, United States Profile: https://flows.cv/bradleymccall Thoughtful design has been the throughline of my career: from leading experience design teams at Adobe, IPG, and ServiceNow to building products that turn complexity into clarity. Today, I’ve shifted into an independent studio practice exploring visual art and letterform usability while continuing to take on selective consulting projects. ## Work Experience ### Studio Practice @ Bradley McCall Studio Jan 2023 – Present | San Francisco, California, United States Independent designer producing visual art and design projects that explore the balance between usability and visual abstraction in letterforms. Studio work draws inspiration from a career in UX and graphic design, with a renewed focus on hands-on creative making. ### Senior Manager Product Design, Lightstep Incident Response @ ServiceNow Jan 2021 – Jan 2023 | Santa Clara, California, United States Senior product design leader for Lightstep Incident Response from ServiceNow, an all-in-one incident response platform that streamlines on-call, collaboration, incident management and automation for the Site Reliability Engineer (SRE). ### VP Product Design at IPG Mediabrands, an IPG Company @ Interpublic Group (IPG) Jan 2017 – Jan 2019 | San Francisco, California, United States Strategic head of product design for the Marketing Intelligence Engine, a SaaS application platform built for IPG’s leading agencies that supports audience, planning and activation, delivery insights and business outcome reporting solutions. ### Senior Director User Experience @ Visto Jan 2015 – Jan 2017 | New York, New York, United States Strategic head of product design and senior individual contributor (UX+Visual) for Visto, a SaaS advertising technology solution that unifies data, execution, optimization and reporting for delivering targeting advertising across multiple integrated Demand-Side Platforms (DSP). ▧ Provided leadership, direction and mentorship for Visto’s first product design team in an Agile environment; worked with recruiters and contractors to to grow team ▧ Created and socialized the Visto User Interface (VUI), a comprehensive Design System which standardized visual design, interaction patterns and content guidelines ▧ Delivered strategic leadership on the product roadmap from a user-centered approach, while participating hands-on as an individual contributor of visual and user experience design ▧ Championed an innovative centralized hub interface for the display and trafficking of campaigns; created a simplified accordion setup workflow for account, campaign and ad creation ### Experience Design Manager, Adobe Target @ Adobe Jan 2012 – Jan 2015 | San Francisco, California, United States Strategic lead and senior individual contributor (UX+Visual) for AdobeTarget, an enterprise SaaS solution for A/B testing, behavioral targeting, personalization and recommendations. ▧ Led the multi-geo product design team responsible for the reinvention and cloud integration of Adobe’s suite of personalization solutions; developed home-grown strategies for working in an Agile product environment ▧ Partnered with designers, product managers and engineers from Adobe Mobile Solutions and Adobe Media Optimizer (ECM) to integrate A/B testing and behavioral targeting capabilities into their product workflows ▧ Adopted, enforced and actively contributed to the Adobe Cloud UI, a Design System for cross-product standardization of components ### Senior Experience Designer, Adobe Target & Scene 7 @ Adobe Jan 2009 – Jan 2012 | San Francisco, California, United States Design lead (UX+Visual) for Visual Experience Composer, a WYSIWYG web content editor for creating A/B and multivariate tests, improving experience through AI automation and running omni-channel personalization activities. ▧ Designed interactive widgets to select and manipulate live web page content ▧ Unraveled an outdated form-based interface and rebuilt as a guided workflow ▧ Invented a distinctive visualization for identifying activity types, a competitive differentiator Design lead (UX+Visual) for Adobe Scene 7, a Digital Asset Management (DAM) solution for the publishing of retail-ready product images and video. ▧ Adapted Scene 7’s DAM to allow Marketing Cloud products to use specialized functionality; redesigned scaled-down interface for adoption in Adobe Target ▧ Led the redesign effort for the out-of-box retail viewers for static and video content; emphasized simplicity in design for cross-vertical implementation ### Senior User Experience Designer, Omniture SearchCenter+ @ Adobe Jan 2007 – Jan 2009 | Orem, Utah, United States Design lead (UX+Visual) for Omniture SearchCenter+, a highly complex Search Engine Marketing (SEM) solution for managing and reporting on cross-platform search campaigns. Acquired by Adobe. ### Creative Director @ Cymphonix Corporation Jan 2005 – Jan 2007 | Sandy, Utah, United States Strategic head of product design and design lead (UX/UI) for Network Composer, a browser-based solution that combined with Cymphonix’s gateway appliance provided Internet datastream reporting and control. ▧ Simplified complex workflows for managing URL blocking, bandwidth shaping and content filtering; designed a built-in task palette which prioritized key actions based on individual workflow ▧ Worked with limited Engineering resources - both contracted and on-site - to implement a suite of data-rich real-time reports and dashboards ▧ Designed and documented a scaleable Design System specifically catered toward the needs of IT professionals Creative lead and art director ▧ Conducted a corporate brand make-over resulting in new corporate and product-specific logos, website and partner portals (UX/UI), direct mail/email, tradeshow booth and all sales collateral such as sales kits and product sheets ▧ Designed the out-of-box experience for 2U/1U rack-mounted appliances; coordinated with an industrial engineer to create and manufacture a custom bezel in plastic with unique logo light-pipe and branded artwork ### Director of User-Centered Design @ Omniture Jan 2004 – Jan 2005 | Orem, Utah, United States Strategic head of product design and Design Lead (UX+Visual) for the Omniture Suite, an enterprise SaaS suite of products deeply integrated with the industry-leading web analytics tool SiteCatalyst. ### Creative Director @ Omniture Jan 2002 – Jan 2004 | Orem, Utah, United States Strategic design lead and individual contributor (UX+Visual) for Omniture SiteCatalyst, the industry leading SaaS web analytics solution for real-time analysis, reporting and segmentation of website data. ### Senior Graphic Designer, MyComputer.com @ Omniture Jan 2001 – Jan 2002 | Orem, Utah, United States Design lead who drove the repositioning of SuperStats by MyComputer.com into SiteCatalyst by Omniture, the flagship product for the rebranded enterprise company. Produced brand identity, websites, and media kits that propelled the company’s transformation from SMB to enterprise. ### Freelance Designer @ Brad McCall, designer Jan 2000 – Jan 2001 | Orem, Utah, United States Contract designer for start-ups and established businesses, producing websites, interfaces, print collateral, and brand identity systems. Work emphasized versatile creative solutions across digital and traditional media, rooted in flexible brand identities. ### Senior Art Director @ Gear Media, Inc. Jan 1999 – Jan 2000 | Provo, Utah, United States Creative lead and co-founder for a boutique design studio serving clients from start-ups to established enterprises. ▧ Directed the design and delivery of brand identity systems, websites, and marketing collateral ▧ Pitched new business, managed client accounts, and mentored junior designers. ### Art Director @ Studeo Jan 1997 – Jan 1999 | Provo, Utah, United States Creative lead responsible for multi-channel creative solutions spanning brand identity, interactive media, packaging, and marketing. Led design initiatives for high-profile clients such as Caldera Systems, MyFamily.com, Merit Medical, American Society of Cinematographers, Marriott, and Namco USA. ### Color Department Manager @ Phone Directories Company Jan 1996 – Jan 1997 | Provo, Utah, United States Department lead overseeing group responsible for the design of full-color covers, advertising, and special inserts across 100+ regional directories. ▧ Conducted pre-press activities: trapping, print setup, photo color correction, and press approvals ▧ Spearheaded company-wide template redesign earning the company its first—and several consecutive—Directory of the Year awards ### Cartographer @ Phone Directories Company Jan 1995 – Jan 1996 | Provo, Utah, United States Visual designer tasked with enhancing 2- and 4-color street maps across 100+ regional directories. Cross-checked data with public and private sources to ensure the maps were not only visually appealing but also highly functional. ### Product Designer, Salt Lake Magazine @ JES Publishing Jan 1995 – Jan 1995 | Salt Lake City, Utah, United States Graphic designer producing multi-page special advertising sections with complete theme and visual design, ad placement, and layout. Coordinated with outside vendors for high-resolution photo scanning to ensure quality output, while also assisting at on-site photo shoots. ### Design Intern, Salt Lake Magazine @ JES Publishing Jan 1994 – Jan 1995 | Salt Lake City, Utah, United States Design intern creating magazine advertisements tailored to client requirements. Produced work for brands including Pendleton and San Francisco Design, gaining foundational experience in aligning client objectives with strong visual design. ## Education ### Computer Graphics Utah Valley University ## Contact & Social - LinkedIn: https://linkedin.com/in/brdlymccll --- Source: https://flows.cv/bradleymccall JSON Resume: https://flows.cv/bradleymccall/resume.json Last updated: 2026-04-13