# Brady Sammons > UX Design Architect centralized on Generative AI Location: Walnut Creek, California, United States Profile: https://flows.cv/bradysammons Multi-disciplinary UX Design Architect with over 16 years of experience. Focused on Generative AI, user-centered design, and accessible solutions that drive engagement, increase adoption, and enhance brand perception. Proven track record leading and executing complex projects from concept to launch, collaborating with CEO-level stakeholders. For the past 8 years at Salesforce, I have collaborated with orthogonal teams to translate business objectives into user-centered design solutions. My role at Salesforce challenges me to: - Work on various tools: Prompt Builder, Experience Builder, Flow Builder, Briefcase Builder, and App Dev - Speak publicly at events like Dreamforce. - Solve complex architectural problems and drive alignment up to the VP level. - Design, Facilitate, and Lead cross-functional brainstorms, workshops, and design reviews, especially remotely. - Evangelize and contribute to design systems - Drive product designs from ideation to implementation - Work closely with product managers and technical architects to determine business priorities and technical constraints. - Communicate designs through wireframes, mockups, and interactive prototypes. - Collaborate with researchers, design teams, product managers, and implementation teammates to inform and validate designs - Wear multiple hats, and have the ability to pivot quickly. - Foster a culture of open debate and building trust - Mentor members of the UX and Engineering teams I value Curiosity, Vulnerability, and Integrity. Top Skills: Interaction Design, Leadership, Prototype Development (JS, HTML, CSS), Motion Design, Accessibility ## Work Experience ### UX Design Architect @ Salesforce Jan 2023 – Present | San Francisco Bay Area ### Principal Product Designer @ Salesforce Jan 2020 – Jan 2023 | San Francisco, California ### Lead Product Designer @ Salesforce Jan 2016 – Jan 2020 ### Senior Product Designer @ Salesforce Jan 2016 – Jan 2017 ### Lead User Experience Designer @ Yahoo Jan 2014 – Jan 2016 Led design of the demand side and supply side advertising products. Partner and contributor to the Yahoo design system. ### UX Mentor @ Thinkful Jan 2015 – Jan 2016 At thinkful, I am one of the UX and frond end development mentors. Online mentoring programs have become the new way to learn, and I love being part of it. I have one on one interactions with my students and help then solve complex design and development challenges, while being a supportive and motivational asset. ### Lead User Experience designer @ BrightRoll Jan 2012 – Jan 2014 | San Francisco Researched, tested, and designed the Brightroll programmatic ad platform that served over 700 companies small to large, from retail to hospitality. The design work contributed greatly to the a $640M acquisition by Yahoo! Developed a code based design system, before designs systems. As a result 50+ engineers where able to more accurately and efficiently develop UI’s. ### Web Design Teacher @ Academy of Art University Jan 2012 – Jan 2014 I am a part time instructor in the school of new Media and Web Design. Here I instruct topics that include: UX, UI, html/css coding, SASS/Compass/Ruby, Wordpress ### Senior UX Designer @ Enthuse Jan 2012 – Jan 2012 At enthuse I was the Senior UX designer and was responsible for shaping the experience of the Enthuse application. I held focus groups, conducted surveys, user studies, AB testing, created high fidelity interaction models and prototypes as well as designing the UI. ### UI/UX Designer @ VEVO Jan 2012 – Jan 2012 | San Francisco As the Sr. Interaction designer I am responsible for Designing the UI/UX design and flow of website pages, as well as coding/developing high fidelity interactive prototypes for final deployment ### UI/UX Designer @ Tout Jan 2012 – Jan 2012 I Am the senior UI/UX developer at an exciting start up in San Francisco called TOUT. Here my responsibilities include designing interaction flows for both desktop and mobile platforms. Developing wire frames, designing Ui, mobile and web based prototyping and creative direction. The technical requirements are expert photoshop skills, HTML, HTML5, jQuery, Javascript, CSS3, SASS, and PHP. ### UI/UX Developer/Prototyper @ eBay Jan 2011 – Jan 2012 | San Jose I play a senior role in the UI/UX prototyper team at Ebay. Our team is responsible for a total redesign the Ebay User experience. As a prototyper I must provide excellent solutions to increase usability and the over all experience of the Ebay website. Utilizing the latest web technologies such as jQuery, CSS3, HTML5. Planning, preparation and research is as important as the final delivery. ### Lead Designer @ xAd, Inc Jan 2011 – Jan 2011 My role as Visual Design Director is to educate and make executive decisions to strengthen the market presence of the xAd brand. The technical work rendered has been to design rich UX designs for both desktop and mobile web that are pixel perfect. Apply superb use of color, typography, and a sharp eye for the finer details. Ability to communicate concepts and design ideas effectively. Have a superior understanding of fundamental web technologies such as: HTML, CSS, Javascript, and mobile platforms. Creation of intuitive UI designs, that are harmonious with superior UX design. Use (at an expert level) design tools such as Photoshop, Illustrator, inDesign, Omnigraffle etc. ### Free Lance @ Web Designer Jan 2007 – Jan 2011 DESCRIPTION : Direct, educate, and assist clients in achieving optimum web site designs. Create wire frames, Photoshop mock­ups, XHTML, HTML5, CSS and CSS3 coding , as well as Javascript, PHP, MySql, and Actionscript. Creation of custom Wordpress themes, based uon custom photoshop templtes. Wordpress implementation, and instruction. Search Engine Optimization, site hosting, setting up Google Analytics and Google AdWords. Form creation. Al l of my websites are built strictly under the W3C standards for compatibility. ### Motion Graphics Artist @ NBC Sports Bay Area & California Jan 2008 – Jan 2011 | San Francisco Bay Area Started as an internship, offered full time employment due to being a valuable asset to the team and company. Responsible for creating rich motion graphics for broadcast television. Efficiently produce marketing messages by following the creative life cycle from concept, creation, to presentation by leveraging storyboards and style frames. Proven project management skills through maintaining relationships with producers to ensure proper execution and delivery. Market and promote the Comcast SportsNet brand to the best of my ability through creative presentation and messaging. On a daily basis, follow existing templates and styles, logo and identity creation, revise quickly based on feedback, work closely with other designers, juggle multiple design projects under tight deadlines, accurately estimate scope and schedule of work, and a keen eye for typography, layout, & design. Effective communication up and down the management hierarchy. Delivery of no less than five graphics animations, and/or packages per every two weeks. Ability to balance 5 or more projects at a single time. ### Specialist @ Apple Jan 2009 – Jan 2010 Conducted creative presentations, educating customers on the proper usage and implementation of Apple devices and products into their daily lives,habits and business workflow. High degree of technical product knowledge, to assist in training of Apple employees and the sales of Apple products. Act as a floor leader, communicating directly with the managers, team members, and customers. ### Visual Designer @ DeNador Marketing and Design Jan 2008 – Jan 2009 DUTIES : Brochure layout and design, identity creation. Web site design for top level hotel chains and businesses. Graphic Illustration, design mock ups and presenta- tions , communication with printing operations, assist in marketing and advertising collateral. ### Graphic Design Intern @ Pivotlink Jan 2008 – Jan 2008 Creation of slides, print and graphic material for presentation purposes. Creation of weekly newsletters in mixed content such as web based, email, PDF, and Word. Web site maintenance and modification, through Joomla! interface. Ability to take a creative direction to deliver marketing and advertising messages on time and within budget. ### Interactive Design Intern @ The Museum of Modern Art Jan 2007 – Jan 2007 Creation of Flash based interactive content for both the web and information kiosks throughout the museum. Research artists in preparation of proper material and imagery for artist showcase on the web. Strong knowledge of Actionscript coding. Ability to design within a specified flash framework with upholding the “look and Feel” of the MOMA website. ## Education ### Bachelor's degree in Business and Personal/Financial Services Marketing Operations Sonoma State University ### New Media in Web Design, Animation VFX Academy of Art University ### Marketing in Marketing Advertising Sonoma State University ## Contact & Social - LinkedIn: https://linkedin.com/in/brady-sammons - Portfolio: http://www.bradysammons.com - Dribbble: http://dribbble.com/soulrider911 --- Source: https://flows.cv/bradysammons JSON Resume: https://flows.cv/bradysammons/resume.json Last updated: 2026-04-13