# Brad Zercoe > Technology and Concept Development | I lead teams that build new consumer products | ADVEV at Ford | Formerly Apple Location: San Francisco Bay Area, United States Profile: https://flows.cv/bradzercoe I am a product design engineering leader with a track record of developing breakthrough technologies into new product lines, building high-performing teams, and shipping impactful products. Known for leading through ambiguity, maintaining a high bar for talent, and driving inventive solutions with minimal process, I am passionate about advancing products that improve everyday life while fostering sustainable impact. ## Work Experience ### Senior Manager of Design Concept Engineering | ModelE Advanced EV Development @ Ford Motor Company Jan 2022 – Present | California, United States Leading a cross-functional product development team creating an ecosystem of extrodinary digital and interconnected products and experiences for Ford’s third generation of electric, software-defined vehicles. ### Engineering Manager - HomeLabs @ Apple Jan 2019 – Jan 2022 | Cupertino, California, United States Led a mechanical engineering product design (PD) team responsible for R&D in a new product space for the company, incorporating new technologies, including actuators and mechanisms. Collaborated with Apple’s Industrial Design (ID) team to establish a stable product concept meeting size, mass, power, and human-factors requirements. Collaborated extensively with Business/Operations and manufacturing engineering to reduce cost of product concept by greater than 50%. ### Product Design Engineer Design Lead - Special Projects Group @ Apple Jan 2015 – Jan 2019 | Santa Clara, CA Developed systems and modules from early specifications to low-volume production to support Autonomous System / AI software development. Collaborated with display and optical engineering on early augmented/mixed reality experiences and technology demonstrators that seeded Apple Vision Pro product development. Product design lead for modules and sub-systems in the following areas: Sensors for autonomous systems, mmWave system design, optical depth sensing technologies, ruggedization, thermals and harsh environment reliability, User experience and interaction, Augmented / Mixed Reality, Looks-like/Feels-like Experience prototyping ### Product Design Engineer - Macintosh & Embedded Input Devices @ Apple Jan 2013 – Jan 2015 | Cupertino, CA 2015 MacBook 2016 MacBook Pro 2015 Apple TV Ground-up re-imagination of Apple’s core input technology to enable new product form-factors. Balancing manufacturability, reliability, illuminations, and cosmetics with an emphasis on user experience and quality interaction. Architect of precise mechanisms with extreme life and high scalability requirements. Designs include: Double-shot insert-moldings, thin-walled double-shot elastomerics, insert-molded stampings, painted and etched plastics, and die-cut films. ### Product Design intern @ Apple Jan 2012 – Jan 2012 | Cupertino, CA Apple TV Siri Remote (First Generation) Developed designs for working models from abstract ideas to meet desired functionality and form. Emphasis on feel, acoustics, packaging and design for manufacturability on a yet-to-be released standalone human input device. Quantitative acoustic analysis of functional-component strata for loudness and tone of mechanism designs. ### Mechanical Engineering Co-Op - Powertrain Engineering @ Tesla Motors Jan 2011 – Jan 2011 | Palo Alto, CA Model S Toyota Rav4 EV Mechanical design with an emphasis on packaging, thermal performance, electrical isolation requirements, ingress protection and design for manufacturability for the Model S and Toyota Rav4 electric vehicles. Engineering test and validation with a focus on thermal and vibration testing, material testing and thermal modeling for performance feasibility of proposed designs. Production support for existing designs, identifying root cause and proposing time- and cost-sensitive solutions. ### Team Leader @ RideForward Jan 2009 – Jan 2010 ## Education ### Master of Business Administration - MBA The Wharton School Jan 2025 – Jan 2027 ### Bachelor of Science (BS) in Mechanical Engineering University of Virginia Jan 2008 – Jan 2013 ### Management & Technology Summer Institute University of Pennsylvania Jan 2007 – Jan 2007 ### Waddington Range Mountaineering NOLS ## Contact & Social - LinkedIn: https://www.linkedin.com/in/bradzercoe --- Source: https://flows.cv/bradzercoe JSON Resume: https://flows.cv/bradzercoe/resume.json Last updated: 2026-04-07