# Brandon Crooks

> Senior Product Designer, Design Systems

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/brandoncrooks

Senior Product Designer with 10+ years of experience leading product design and design systems for consumer and enterprise platforms.

## Work Experience
### Founder @ nonaDSP
Jan 2024 – Present | United States
Building the audio plugins I wish I had in my studio.

### Senior Product Designer, UX Developer @ Bamboo
Jan 2023 – Present

### Senior Product Designer @ Unknown
Jan 2022 – Jan 2023 | New York, United States
• Senior Product Designer - Design Systems @ inHouse
• Senior Product Designer - Design Systems @ ProductHub
• Product Design Consultant @ Ice Exchange, Inc.

### Senior Product Designer - Design Systems @ Safesite
Jan 2021 – Jan 2022 | New York, New York, United States
• Created, Implemented, and maintained a new design system
• Worked with stakeholders to plan requirements
• Created wireframes, mockups and high-fidelity prototypes for new features
• Led and facilitated user research and usability testing sessions
• Created UX strategies & facilitated design workshops with stakeholders
• Designed and developed marketing and transactional emails

### UX Designer & Developer, Team Lead @ 1-800-FLOWERS.COM, INC.
Jan 2018 – Jan 2021 | New York City Metropolitan Area
• Managed internal and offshore teams of designers & developers across several brands
• Helped all brands migrate infrastructure from existing Java monolith to JS micro-services
• Created a cross-functional design system for all brands
• Lead design and development for Home Page, Product Page, add-ons, and blog.
• Tech lead for personalization initiatives (e.g. “Customers also Purchased”)
• Lead UX Developer on ADA and GDPR compliance initiatives
• Assisted with Dev Ops and established Design Ops processes
• Led and managed design reviews, code reviews, and production releases • Facilitated user research and usability testing sessions

### User Experience Architect @ Critical Mass
Jan 2017 – Jan 2018
Collaborated with strategy, design and engineering to define unique solutions and
translate concepts into effective information architectures.

### User Experience Designer @ SJR
Jan 2016 – Jan 2017 | Greater New York City Area
Collaborated with product managers, account directors, and engineering to define solutions for
UX design and direction. Conceptualized original ideas, conducted user research and
evaluated user feedback.

### Product Designer & Rapid Prototyper @ JamGo
Jan 2016 – Jan 2017

### Product Designer @ The Raw Cookie Jar
Jan 2014 – Jan 2016

### Freelance Product Designer @ Various Clients
Jan 2014 – Jan 2016 | Greater New York City Area
Collaborated with product management and engineering to define solutions for
product design and direction. Conceptualized original ideas, conducted user research, and evaluated user feedback.

### Freelance Cinematographer, Editor, and Mograph Artist @ Various Clients
Jan 2012 – Jan 2015
Led digital design and creative direction. Crafted visual media components for print, mobile, web, and television. Led in vision, research, and design for implementation.

### Product Designer & Rapid Prototyper @ Vizo News
Jan 2014 – Jan 2015 | Greater New York City Area
Produced wireframes, mock-ups, task flows, prototypes, design specifications and provided implementation testing. Designed interface for both iOS and Android. Lead and on-boarded new team members.


## Education
### Web Design and Interactive Media
The Art Institute of New York City


## Contact & Social
- LinkedIn: https://linkedin.com/in/brandon-crooks-336631106
- Portfolio: https://brandoncrooks.com

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Source: https://flows.cv/brandoncrooks
JSON Resume: https://flows.cv/brandoncrooks/resume.json
Last updated: 2026-04-17