Second (#2) Product hire. Joined at Seed, validated entire business from 0, took Mobile team of 2 to driving 40% of MRR. Closed a $25MM Series A from 776 and Tiger Global.
• Owned core product & entire Mobile suite (iOS, Android, web), engineering coaching features that grew business 900%, from $50k to $500k MRR, and closing a $25M Series A.
• Designed entire Mobile suite (iOS, Android, Web) in Figma and launched 30+ app iterations.
• Owned the entire Mobile organization from inception, growing a team of 2 to managing 10 remote engineers, designers, and success managers that drove 40% of monthly revenue.
• Crafted white-glove, data-first product marketing to multiply revenue 10x for Mobile users, netting 1000 coaches averaging 25% MoM growth across revenue, customer retention, rebookings, and lesson sales.
• Started an internal power user program with 250 most engaged customers, helping iterate through 20 new product features, identifying 50+ UX issues, and validating business within the gaming community.
• Developed specific brand tone of voice through viral marketing activations, validating business in community and growing social accounts to 50k+ followers.
• Led Product team’s cross-functional dependencies: power user research, data + metrics transparency, knowledge base creation, workflows for Partnerships and Customer Success teams, etc.