# Brandon Handoko > Product & Research Super IC @ Scale | 3x Founder | I like Marketplaces, SEA, and online subcultures! Location: San Francisco Bay Area, United States Profile: https://flows.cv/brandonhandoko Product Manager with 5 years' experience crafting consumer software, marketplaces, social experiences, and mobile apps. Repeat early Product hire for industry changing companies. Built product strategies resulting in lifetime 500M+ social engagements, $100M+ in funding, and $50M+ revenue from F500 clients (Google, Netflix, Snap, Postmates, Airtable, Hubspot, Reddit) and consumers. Say hi — first dot last at gmail / twitter @brndnwll ## Work Experience ### Product, Research, GTM @ Scale AI Jan 2024 – Present | San Francisco Bay Area Frontier datatypes, hard accounts, and Marketplace 0 -> 1 for Generative AI • MoReBench (Yejin Choi, GDM, OpenAI, UW, Scale, et al): https://arxiv.org/abs/2510.16380 • Humanity's Last Exam: https://scale.com/leaderboard/humanitys_last_exam • Showdown: https://scale.com/showdown ### Independent Consultant @ Brandon Handoko Jan 2019 – Present Not taking clients for now, but always happy to chat product, strategy, and GTM! 2023: • Defined lean product strategy for Rythm, landing 22M monthly active users, $5MM seed round, multiyear contracts with Sony, Universal, Warner, and became #1 Discord Activity. • Redesigned brand suite and viral customer acquisition funnel for stealth fintech, generating 150,000 MAU and subsequent startup exit. • Launched creator subscriptions and profile features for coaching marketplace, working across global team of 10+ engineers, designers, CEO, and CPO, netting $1MM+ GMV and $4MM in funding • Increased new Square product usage from 100 to 5000 SMBs through diligent user research, maintaining 100k data points across diary studies of 500 small-medium business owners. Prev: LTSE, Volkswagen, Stir, a16z, more. ### Cofounder @ Side Hustle Stack Jan 2020 – Jan 2024 @a16z - 3M+ users/mo and distribution channel for 1000+ startups during COVID. Melted Notion servers 2.5x w hug of death. Business Insider called me a software engine! ### Special Projects @ Andreessen Horowitz Jan 2020 – Jan 2024 (See above: Independent Consultant) Marketplace research, passion + gig economy, Asia ### Product Manager @ Metafy Jan 2021 – Jan 2023 Second (#2) Product hire. Joined at Seed, validated entire business from 0, took Mobile team of 2 to driving 40% of MRR. Closed a $25MM Series A from 776 and Tiger Global. • Owned core product & entire Mobile suite (iOS, Android, web), engineering coaching features that grew business 900%, from $50k to $500k MRR, and closing a $25M Series A. • Designed entire Mobile suite (iOS, Android, Web) in Figma and launched 30+ app iterations. • Owned the entire Mobile organization from inception, growing a team of 2 to managing 10 remote engineers, designers, and success managers that drove 40% of monthly revenue. • Crafted white-glove, data-first product marketing to multiply revenue 10x for Mobile users, netting 1000 coaches averaging 25% MoM growth across revenue, customer retention, rebookings, and lesson sales. • Started an internal power user program with 250 most engaged customers, helping iterate through 20 new product features, identifying 50+ UX issues, and validating business within the gaming community. • Developed specific brand tone of voice through viral marketing activations, validating business in community and growing social accounts to 50k+ followers. • Led Product team’s cross-functional dependencies: power user research, data + metrics transparency, knowledge base creation, workflows for Partnerships and Customer Success teams, etc. ### UX Researcher @ Square Jan 2022 – Jan 2022 (See above: Independent Consultant) East Bay POS adoption and omnimarket sales ### Product Lead @ Night Jan 2022 – Jan 2022 (See above: Fractional Product Lead) Creator tooling and viral community activation ### Product Designer @ Commsor 🦕 Jan 2021 – Jan 2021 Third (#3) Product hire. Put my community thesis to life, acquired 2 companies, and closed a $50MM Series B from Atomico, SignalFire, 776, and Felicis. • Led company through acquisition of a startup, and worked with new GM across product strategy, software funnels, and user experience, closing multi-year $1MM+ customers in Airtable, Reddit, Salesforce, Hubspot, more. • Owned the core 5 Product Requirement Documents across OS and Dashboard, setting product direction, visual foundation, and technical requirements for software. • Stretched across Product and Design to create working demo prototypes of proposed features for CEO, CTO, Head of Product, and latent teams (sales, success, marketing, etc). • Paired with Head of Product to smooth friction between Engineering and Design teams, creating extensive internal apps for design system, typeface, and spacing documentation. • Started and owned weekly Product office hours, leveling up Community Success Managers and Sales Development Representatives to new product features and software nuances. • Developed 30+ iterations of motion graphics in Figma and Screenflow for Marketing and Sales teams. • Led company through strategy and design conversations through a brand overhaul / rebrand. ### Product Manager @ Zebra IQ Jan 2019 – Jan 2021 First (#1) Product hire. Transformed an almost-sunset product into leading Gen Z & creator intelligence company, industry authority for F500. Closed first company revenue and $3.5MM round from 776, Notion, Twitch, etc. • Developed unique Gen Z tone of voice and viral marketing activations, generating 100MM+ engagements across social accounts, 10,000+ followers, a 1000% increase in app open and Click Through Rate, and 10,000 Monthly Active Users, turning into a $3.5MM seed round • Conducted deep culture research, design, data visualization, and copywriting to produce the 2020 State of Gen Z report, an industry resource on everything Gen Z (1MM+ unique downloads, 5MM+ social interactions, and featured in Fortune, Forbes, AdWeek, Andreessen Horowitz, etc.) • Built & led end-to-end product experience (B2B sales, survey development, data visualization, case study design), closing $350k ARR from customers like Affirm, Google, Snap, Postmates, Levi’s, Genies, more • Architected 15 internal tools in Retool (KYC flow, support chatbot, push notification tester), automating away 10k+ customer tickets, removing 5000 hours of logistics backlog, and retaining 10,000+ MAU • Managed global team of 15+ marketers, writers, and engineers to deliver content Other projects: • Exclusive in-app listen to Mood by 24kGoldn + guerilla campaign to land #1 Billboard all summer 2020 • Creator communities of 10k+ DAU for 24kGoldn, Ndamukong Suh, Shluv House, more • Tabs / This week in Gen Z — bite-sized recaps of Gen Z news for F500 executives • ACSII art push notifications — increased open and CTR 5,000% • @ceogenz brand alt account — unhinged social account to virally lever eyeballs to main brand • In-house data room to wrangle and spit out white-labeled B2B, creator, and B2C case studies Testimonials: • Tiffany, CEO: "Brandon's my secret sauce" • Nikhil, COO: "You saved the company" • Kern, CTO: "You know all our tools best" • Jackie, Staff SWE: "Brandon's a really ambitious kid" ### Cofounder @ intern.club Jan 2019 – Jan 2021 Supercharged virtual summer for 10,000 interns. Own brand, community, programming. Ran Interncon — cohost sessions w FB, Google, Apple, Neo, Figma, Lyft, more. Almost acquired by Jumpstart. Intern Club was the community for interns by interns. It was an annual tradition that invited summer interns in tech in Seattle, the SF Bay Area, Austin, and New York to additional community events from regular intern programming. During the remote summer of 2020, things were completely different, so we moved completely online, and adjusted all of our programming to match. Though it wasn't bonfires and pool parties as usual, we hosted mixers, career advancement, and industry secret events all through Zoom and Luma. ### Community and Growth Manager @ Students Who Design Jan 2020 – Jan 2020 Net 750+ applicants for 2nd ever cohort. Host design office hours, start internal champion system to net industry outsiders hard-won referrals and feet in design doors — turned beginners into F500 designers in 14 weeks. Backed by Facebook and Cornell University. I was brought on immediately after my first semester as a member of the first cohort. Led audience development, curriculum development, built internal tooling / latent products, and read applications for a first of its kind online design school. ### Design Fellow @ Students Who Design Jan 2019 – Jan 2020 1 of 25 of first ever cohort. Individual UX researcher, UI designer for UberEats, rolled out 2 features in-app. Built organic food discovery to solve hypothesis of ghost kitchen cleaving of middle-market restaurants in foodspace. Students who Design was a 14-week, intense product design course that took students from 0 to their first product design job, backed by Facebook and Cornell University. My case study made it up its way to the VP of Uber Eats at Uber, and resonated deeply enough with current efforts that my UX / UI was rolled out 1:1 in the UberEats app. ### Product Designer @ Volkswagen Jan 2019 – Jan 2019 (See above: Fractional Product Lead) Industry 4.0 SMT machine and cloud dashboards UI / UX ### Product Marketing Manager @ Arch Systems Jan 2019 – Jan 2019 | Mountain View, California, United States New business development, create all marketing material for POD-1M & POD-1G hardware, and unlock ecommerce solution ### Product Lead @ Failory Jan 2018 – Jan 2019 First (#1) Product hire at a newsletter / web business covering failed startups and lessons you could learn from them. Wrote and built a beat in startup post-mortems. • Wrote longform articles about growing startup landscapes in Indonesia, India, and China, building market share and SEO as the leading website on failed companies and startup post mortems • Led audience development, releasing surveys and ensuring their completion, growing newsletter subscribers by 200%, Open Rate and Click Through Rate by 200% • Hosted the Failory Podcast, inviting founders to speak about their failed businesses and lessons that the community could learn from them, netting 20,000+ downloads across platforms • Launched adjacent web apps like the Google Cemetery, Microsoft Cemetery to drive growth and market share • Led all editorial for a team of 4 writers in the startup post mortem beat ### Founder @ Hip Hop Literature Jan 2017 – Jan 2019 Turned my love for battle rap and slam poetry into a foundation for lyrical / cultural dissection. Opened 12 high school chapters in Indonesia, Japan, LA, Georgia, Brooklyn, Andover, Exeter, more. Almost acquired by Complex. Wrote curriculums, managed worldwide partnerships in school districts, drove go-to-market, and developed tone of voice for a new brand. Picked apart events in culture, the rise of the lazy flow, mumble rap as a dichotomy, and used music to turn kids' love for hip hop into analytical pursuits. ## Education ### Bachelor's degree in Cognitive Science University of California, Berkeley ### Master's degree in Finance Harvard Extension School ## Contact & Social - LinkedIn: https://linkedin.com/in/brandon-handoko --- Source: https://flows.cv/brandonhandoko JSON Resume: https://flows.cv/brandonhandoko/resume.json Last updated: 2026-04-05