Key Impacts:
•Implemented redesigned homepage, which more than doubled the signup rate
•Designed and developed first in-product walkthrough, increasing 30-day user retention by over 100%
•Ideated and developed first in-product experiments targeting user activation, which improved dramatically over 2017
•Developed infrastructure for and sent first client emails containing real-time data updates, doubling the likelihood of users to engage with the product
•Created and maintain Quantcast's product demo, which enabled a stronger sales process and influenced over $1MM USD in revenue.
•Conducted usability and optimization testing for QC Choice, which has become the leading CMP and consent-solution for European GDPR policies.
General Responsibilities:
•Plan, prioritize, develop and iterate on A/B and other experimental test designs on marketing pages and within the product leveraging Optimizely.
•Identify and implement appropriate event tracking for experiment and marketing analytics, and work with the team to analyze results.
•Implement winning experiment variations into Quantcast's marketing site, built on Wordpress.
•Maintain Quantcast's Wordpress Plugin, which generates 30% of all self-serve conversions.
•Develop and maintain Quantcast's Chrome Extension, built using React.
•Be the in-house A/B testing and CRO expert: consult engineering teams on experiment design & implementation.
•Work cross functionally to implement and maintain integrations with tools for user feedback, surveys, email, and marketing automation.
•Consult on marketing development needs: produce email templates, new product marketing pages, etc. as required within the lean startup-like organization.
