I lead design for Lyft’s Partnerships, Loyalty, and Rider Payments, shaping how value is structured, experienced, and trusted across the rider platform. I define and drive design strategy across a diverse product portfolio, setting direction and aligning cross-org leadership to deliver against it.

This work focuses on unifying loyalty, partnerships, and payments into a cohesive system that clarifies how riders earn rewards, access benefits, and understand pricing and payments. The goal is to move Lyft beyond fragmented incentives toward a trusted and scalable value experience.

I sit on Lyft’s Design Council, helping shape design quality and culture across the company, and define how AI improves design efficiency at scale across research, prototyping, and creative outputs.

Led design for Rider Segments, a 0→1 initiative focused on unlocking new audiences and new forms of value across Lyft. I built and led a team exploring segmentation-driven experiences, working closely with Product, Engineering, and Business leadership to define opportunities and bring them to market.

This work introduced new value models and targeted experiences, including Lyft Silver, Lyft Teens, and Price Lock, expanding the platform to serve distinct rider needs. The goal was to move beyond a one-size-fits-all rideshare experience toward differentiated offerings that drive acquisition, retention, and engagement.

Built and led a cross-disciplinary team shaping Meta’s voice Assistant across multimodal and hardware devices, including Quest, Ray-Ban Stories, and Portal. I focused on defining how an intelligent system behaves consistently across voice, visual, and ambient contexts.

The team developed scalable interaction patterns and design systems to support Assistant experiences across devices with different capabilities, including incubation work exploring voice-enabled social experiences and new conversational interaction models.

Partnered closely with Product, Engineering, and Research to align vision and execution across a highly matrixed organization, and managed external partners to extend team capacity.

Led the creation of the identity and attention system for Facebook Assistant, defining how an AI system communicates presence, intent, and state.

Designed multimodal interaction patterns combining motion, sound, and visual feedback to support conversational experiences across devices.

Collaborated with sound design and brand teams to develop distinctive voice and audio cues that signal listening, thinking, and responding. This work established foundational patterns for how the Assistant builds trust and clarity with users.

Managed agency and third-party partners across design and production.

Designed 0→1 and growth systems within Facebook’s Ads platform, focusing on automation, efficiency, and performance at scale. I worked on tools that translate complex inputs into clear, actionable workflows for millions of advertisers, helping simplify campaign creation and optimization.

This included designing systems for dynamically generated ads and guided optimization, enabling scalable content creation from structured data. Partnered closely with Product and Engineering to define and ship new capabilities from concept through launch.