• Led the end-to-end design and development of Real Estate Professor, a comprehensive real estate education platform, by crafting its brand identity, wireframing user-centered design flows, and building the website on Webflow.

• Proposed and designed three key features to the Real Estate Professor site, resulting in a 44% increase in monthly active users, driving higher retention and interaction.

• Spearheaded the redesign of the property viewing experience on the DeLeon website using user feedback, resulting in a 38% boost in user satisfaction and a 66% reduction in errors.

• Crafted three targeted landing pages for DeLeon's summer campaign, increasing lead generation by 15% compared to the previous year.

• Partnered with the Creative Director and Senior Graphic Designer to develop compelling print advertisements, multi-page brochures, digital marketing materials, and social media campaigns, successfully engaging over 100,000 viewers across the Bay Area.

• Managed coordination with Print Vendors to streamline production and scheduling logistics, while also strategizing effective mailing campaigns for broader reach.

• Spearheaded the comprehensive overhaul of the brand identity and logo design, successfully enhancing the company’s market presence and establishing a cohesive and modern design system.

• Implemented a quantitative analytics strategy, resulting in a 66% increase in viewership, a 53% boost in engagement, and a 105% growth in profile activity, across Instagram and Facebook.

• Designed monthly newsletters for 1,400+ subscribers and increased click rate by over 300% in Mailchimp within 3 months.

• Strategized and executed a comprehensive digital marketing plan that drove 92% ticket conversion for a 1,500-capacity event.

• Collaborated with internal stakeholders i.e. Artistic Director, Executive Directors, and Community Affairs Director.

• Leveraged user feedback to refine the onboarding experience, which streamlined the process by 25% and delivered a smoother, more intuitive user journey.

• Worked with a cross-functional team to design an MVP onboarding experience within 4 weeks.

• Significantly enhanced the brand's visual identity by defining and standardizing the logo design, typography, color palette, and overall design system, establishing a cohesive and impactful brand image.