# Brandon Rabanal > UX Designer @ DeLeon Realty Location: San Francisco, California, United States Profile: https://flows.cv/brandonrabanal I am a Product Designer, blending expertise in industrial and visual design to create meaningful and impactful experiences for users. My software skills include Figma, Miro, Webflow, Adobe XD, Illustrator, Photoshop, InDesign, Premiere Pro, SolidWorks, Rhinoceros, and Google Analytics. My design skills include Visual Design, User Research, Concept Sketching, Wireframing, Interactive Prototyping, Usability Testing, and Project Management. ## Work Experience ### UX Designer @ DeLeon Realty Jan 2022 – Present | Palo Alto, California, United States • Led the end-to-end design and development of Real Estate Professor, a comprehensive real estate education platform, by crafting its brand identity, wireframing user-centered design flows, and building the website on Webflow. • Proposed and designed three key features to the Real Estate Professor site, resulting in a 44% increase in monthly active users, driving higher retention and interaction. • Spearheaded the redesign of the property viewing experience on the DeLeon website using user feedback, resulting in a 38% boost in user satisfaction and a 66% reduction in errors. • Crafted three targeted landing pages for DeLeon's summer campaign, increasing lead generation by 15% compared to the previous year. ### Graphic Designer @ DeLeon Realty Jan 2020 – Jan 2022 | Palo Alto, California, United States • Partnered with the Creative Director and Senior Graphic Designer to develop compelling print advertisements, multi-page brochures, digital marketing materials, and social media campaigns, successfully engaging over 100,000 viewers across the Bay Area. • Managed coordination with Print Vendors to streamline production and scheduling logistics, while also strategizing effective mailing campaigns for broader reach. • Spearheaded the comprehensive overhaul of the brand identity and logo design, successfully enhancing the company’s market presence and establishing a cohesive and modern design system. ### UX Designer @ Assembly HOA Jan 2025 – Jan 2026 | San Francisco Bay Area ### Lead Marketing Specialist @ Parangal Dance Company Jan 2023 – Jan 2023 | San Francisco, California, United States • Implemented a quantitative analytics strategy, resulting in a 66% increase in viewership, a 53% boost in engagement, and a 105% growth in profile activity, across Instagram and Facebook. • Designed monthly newsletters for 1,400+ subscribers and increased click rate by over 300% in Mailchimp within 3 months. • Strategized and executed a comprehensive digital marketing plan that drove 92% ticket conversion for a 1,500-capacity event. • Collaborated with internal stakeholders i.e. Artistic Director, Executive Directors, and Community Affairs Director. ### Product Designer @ Velfare Jan 2022 – Jan 2022 | San Francisco Bay Area • Leveraged user feedback to refine the onboarding experience, which streamlined the process by 25% and delivered a smoother, more intuitive user journey. • Worked with a cross-functional team to design an MVP onboarding experience within 4 weeks. • Significantly enhanced the brand's visual identity by defining and standardizing the logo design, typography, color palette, and overall design system, establishing a cohesive and impactful brand image. ### Industrial Designer @ Lingrove Jan 2018 – Jan 2019 | San Francisco Bay Area • Efficiently managed four concurrent design projects in a startup setting, aligning objectives and organizing timelines to ensure successful outcomes. • Spearheaded research and development of prototypes for Ekoa, a pioneering natural-fiber composite, emphasizing sustainable design. • Fostered strong relationships with designers, manufacturers, and business leaders, ensuring collaborative success and network growth. ## Education ### Bachelor's of Science in Industrial Design with a Concentration in Product Design and Development San Francisco State University ### UI/UX Design Career Track Springboard ## Contact & Social - LinkedIn: https://linkedin.com/in/brandon-rabanal - Portfolio: https://brandonrabanal.com --- Source: https://flows.cv/brandonrabanal JSON Resume: https://flows.cv/brandonrabanal/resume.json Last updated: 2026-04-13