# Brandon Siu

> Senior Product Designer @Toast

Location: New York, New York, United States
Profile: https://flows.cv/brandonsiu

I’m a senior product designer based in New York with 6+ years of experience crafting end-to-end product and visual design solutions for startups and Fortune 500 companies alike. From redefining smart home experiences to streamlining restaurant operations, I design products that are thoughtful, engaging, and user-centric.

Currently, I lead product design for Toast’s kitchen operations team, driving innovation in B2B restaurant software. I’m always exploring new perspectives to refine my design approach and create impactful user experiences.

Check out my work at brandonsiu.xyz

## Work Experience
### Senior Product Designer @ Toast
Jan 2022 – Present | New York, New York, United States
Current teams: Kitchen operations, Digital Order Management

As a Senior Product Designer at Toast, I drive the creation of innovative kitchen technology solutions that enhance restaurant operations and make back-of-house work easier and more efficient. My work is rooted in collaboration with restaurant operators and staff to ensure our products address real-world challenges while making their contributions visible and valued.

Led the first UI refresh of Toast’s KDS since its launch, now in general availability.

Designed and upheld key design tenets and accessibility principles to improve readability and usability of the Kitchen Display System (KDS) for back-of-house staff.

Conducted usability testing, on-site customer interviews, and real-world studies to validate design solutions and address practical challenges in high-pressure kitchen environments.

Delivered impactful solutions to streamline workflows and enhance kitchen productivity, including support for localization to improve usability for non-English-speaking staff.

Partnered closely with cross-functional teams to create user-centric solutions that make the day-to-day work of back-of-house teams easier and more efficient.

### Lead Product Designer @ Videri Inc.
Jan 2021 – Jan 2022 | New York, New York, United States
Oversaw the entire design process for the core WHIM mobile app across iOS, Android, and tablet platforms. Championed a shift toward a user-centric design philosophy by leveraging user insight data and behavioral observations to enhance the smart home experience.

Collaborated with product, engineering, and brand teams to prototype new features and expand existing ones across the product ecosystem. Successfully supported the launch of the beta iOS app and alpha Android app on the Apple App Store and Google Play Store.

### Product Designer @ Videri Inc.
Jan 2018 – Jan 2021
Led a design team through the execution of the entire design process for the core WHIM mobile app across iOS, Android, and tablet platforms. Introduced a user-centric design approach, leveraging user insight data and behavioral observations to improve the smart home experience.  

Collaborated with product, engineering, and brand teams to prototype new features and expand existing feature sets across the product ecosystem. Contributed to the successful launch of the beta iOS app and alpha Android app on the Apple App Store and Google Play Store.

### UX Designer @ Creative Circle
Jan 2017 – Jan 2018 | New York, United States
Contract work for Pfizer, Hero Group and Liberty Mutual.

### Product and Marketing Designer @ Alignable
Jan 2016 – Jan 2017 | Greater Boston Area
Worked with product managers to research and develop new user journeys and expand on existing product features.
 Implemented new UI elements into the product and helped compile a company wide designer/developer friendly UI toolkit. 
Aided the go to market team with all visual marketing materials including print ads and video animation. Focused on user-research, UI/UX design, animation and visual design.

### UX Designer @ Scout Studio
Jan 2016 – Jan 2016 | Greater Boston Area
Involved in small teams working with start-ups in a student-led design studio at Northeastern University. Contributed as a studio designer on UI/UX, web and mobile app design, and brand and identity projects. Clients include Zealery (e-commerce clothing mobile application) and Smartable (education advisory platform based in the middle east).

### Communication Designer @ Philips
Jan 2015 – Jan 2015 | Amsterdam, Netherlands
Visual mapped high-level IT system architecture to communicate changes and structure for business and finance partners. 
Created iconography set and infographics for production management presentations.


## Education
### Bachelor of Fine Arts (B.F.A.) in Experience Design
Northeastern University
Jan 2012 – Jan 2017

### Study Abroad Program
John Cabot University
Jan 2017

### Architecture Summer Program in Architecture
University of Southern California
Jan 2012 – Jan 2012

### International Baccalaureate Diploma
Island School
Jan 2004 – Jan 2012


## Contact & Social
- LinkedIn: https://linkedin.com/in/brandonsiu
- Portfolio: http://brandonsiu.com

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Source: https://flows.cv/brandonsiu
JSON Resume: https://flows.cv/brandonsiu/resume.json
Last updated: 2026-03-30