Reimagining how business travelers use Lyft.

Redesigned the Vehicle Details Page and generated $30M in annual GBV, without any new features.

Recorded highest marketplace Host Fulfillment Rate (97%) via new Host Suspensions experience.

Projects I worked on:

Vehicle Details Page Revamp (Guest)

Host Cancellations - Introducing Suspensions and Removal (Host)

Uber x Turo handoff (Guest)

Listing accuracy (Host Listing / Onboarding)

Modular Media Tool iOS Live Activities (Host)

Enabling RVs on Turo (Host)

As employee #5, led design & launch of FreshCut: a mobile-first, social video app for the next generation of gamers, hitting 2.8M registered users, 1M MAU, and 100k DAU across iOS, Android, and Web, from sketchpaper to the App Store.

https://apps.apple.com/us/app/metaview-gaming-creator-clips/id1508208562

https://medium.com/@metaview/metaview-the-freshest-clips-in-gaming-7256a9c6713f

Designed & launched all product verticals:

iOS App (Viewer Experience)

FreshCut.gg (Viewer Experience, Marketing Website & Responsive Web App)

Creator Studio Responsive Web App (Creator Experience)

End-to-end product design and strategy for multiple startups, including:

• StreamLoan: designed new flows for loan officers to pull credit and generate pre-approval letters to expedite their work process across responsive web, native iOS and Android

• Muze: 
designed a streamlined onboarding experience that allows real estate agents to use multiple 3rd marketing and listing services on a single platform for desktop web

• CoachIQ: designed e-learning and virtual coaching platform for youth athletes without access to D1 resources to improve at their sport

• imo.im: Designed self-serve ad platform and marketing pages for an international messaging app that allows users to upload ads on their own across mobile and web

Led team of 6 designers to create new flows for loan officers to pull credit and generate pre-approval letters for multiple use cases to help homebuyers make important financial decisions before purchasing a home.
 Worked on 2 projects (Pull-Credit + Pre-Approval) for native iOS and responsive web app.

• Determined 8-week product feature roadmap, research plan, feature requirements, and information architecture.

• Illustrated and communicated complex design solutions across dozens of use cases with client and design team with weekly standups.

• Rapidly tested prototypes with several rounds of users for usability improvements and to explore and convey design solutions.

• Restructured detailed design system, high-fidelity specs, file structure from Sketch to Figma and advocated for scalable design solutions.