# Brandon Y. > Senior Product Designer at Lyft Location: San Francisco, California, United States Profile: https://flows.cv/brandony With a long, intimate history growing up alongside technology, I want to help users efficiently get from point A to point B. As a self-starter I taught myself design at 12 years old and have been helping solve others' needs since then (call me out on this, and I'll tell you how). I've evolved into a product design field where I embrace meaningful data, structure and objectivity to solve key problems in companies, and I'm not looking back. I am proud to be a designer with an extremely talented team in San Francisco. Always down for a coffee or meeting up at a design event! brandon@byung.design ## Work Experience ### Senior Product Designer @ Lyft Jan 2025 – Present | San Francisco, California, United States Reimagining how business travelers use Lyft. ### Product Designer @ Turo Jan 2022 – Jan 2025 | San Francisco, California, United States Redesigned the Vehicle Details Page and generated $30M in annual GBV, without any new features. Recorded highest marketplace Host Fulfillment Rate (97%) via new Host Suspensions experience. Projects I worked on: Vehicle Details Page Revamp (Guest) Host Cancellations - Introducing Suspensions and Removal (Host) Uber x Turo handoff (Guest) Listing accuracy (Host Listing / Onboarding) Modular Media Tool iOS Live Activities (Host) Enabling RVs on Turo (Host) ### Founding Product Designer @ FreshCut Jan 2020 – Jan 2022 | San Francisco Bay Area As employee #5, led design & launch of FreshCut: a mobile-first, social video app for the next generation of gamers, hitting 2.8M registered users, 1M MAU, and 100k DAU across iOS, Android, and Web, from sketchpaper to the App Store. https://apps.apple.com/us/app/metaview-gaming-creator-clips/id1508208562 https://medium.com/@metaview/metaview-the-freshest-clips-in-gaming-7256a9c6713f Designed & launched all product verticals: iOS App (Viewer Experience) FreshCut.gg (Viewer Experience, Marketing Website & Responsive Web App) Creator Studio Responsive Web App (Creator Experience) ### Product Design Consultant @ BYung Design Jan 2019 – Jan 2020 End-to-end product design and strategy for multiple startups, including: - StreamLoan: designed new flows for loan officers to pull credit and generate pre-approval letters to expedite their work process across responsive web, native iOS and Android - Muze: 
designed a streamlined onboarding experience that allows real estate agents to use multiple 3rd marketing and listing services on a single platform for desktop web - CoachIQ: designed e-learning and virtual coaching platform for youth athletes without access to D1 resources to improve at their sport - imo.im: Designed self-serve ad platform and marketing pages for an international messaging app that allows users to upload ads on their own across mobile and web ### Lead Product Designer @ StreamLoan Jan 2019 – Jan 2019 | San Francisco Bay Area Led team of 6 designers to create new flows for loan officers to pull credit and generate pre-approval letters for multiple use cases to help homebuyers make important financial decisions before purchasing a home.
 Worked on 2 projects (Pull-Credit + Pre-Approval) for native iOS and responsive web app. - Determined 8-week product feature roadmap, research plan, feature requirements, and information architecture. - Illustrated and communicated complex design solutions across dozens of use cases with client and design team with weekly standups. - Rapidly tested prototypes with several rounds of users for usability improvements and to explore and convey design solutions. - Restructured detailed design system, high-fidelity specs, file structure from Sketch to Figma and advocated for scalable design solutions. ### Lead Product Designer @ Muze App Jan 2019 – Jan 2019 | San Francisco Bay Area Led team of 5 product designers to design a streamlined onboarding experience that allows real estate agents to use multiple 3rd marketing and listing services on a single platform. - Collaborated with client, co-lead and design team throughout product development life-cycle to constantly iterate on feature concepts. - Strategized foundation of user onboarding process from landing page to account creation to service selection to checkout page, accommodating for a scalable business plan for each service. ### Product Designer @ TSM Jan 2017 – Jan 2018 | Greater Los Angeles Area Now known as Blitz.gg. Partnered with PM’s and Engineering to strategize, design, iterate and ship completely new products from end-to-end for millions of gamers (60M+ views), enabling our users to learn about gameplay from statistics and guides. Employed redesigns to grow existing products further, aiming to improve engagement, montly pageviews, average visit duration, and new user signups. Built component libraries and design systems for all products from scratch. List of products that I have created or worked on: FortniteMaster.com, ProBuilds.net, Dyno.GG, LoLCounter.com, PUBG.net, Solomid.net, TSM.gg, StatsRealmRoyale.com ### Product Marketing Designer @ BirdEye Jan 2017 – Jan 2017 | Palo Alto, CA Collaborated with Product Marketing Manager, Engineering, Copywriters, and VP of Design to design multiple product pages (Customer Surveys, Social Publishing, Social Engagement) within days of vital product launches. A/B tested & ensured delivery of best targeted in-class messaging for different funnels/campaigns throughout all marketing deliverables (landing pages, Facebook and Google ads, emails, etc.). Created Sketch library of all assets for product marketing usage. Tracked all leads through Salesforce from forms to sales and identified trends to convert into best practices in designs, overall leading to higher conversion rates. Created 100s of assets with various strategic styles (character illustration, stock photos, layout, etc.) including hundreds of Facebook and Google ads, landing pages, blog images, and marketing emails. Ensured delivery of best in-class messaging for different funnels/campaigns. ### Visual / Web Designer @ UC Davis Office of Research Jan 2015 – Jan 2017 | Davis, CA Designed print elements, such as updated progress reports for Chancellor, annual reports for the Office of Research, branding & marketing deliverables (trifolds, badges, invitations, pull up banners). Also designed screen and web-based elements, such as projections for screens on lobby and hallway monitors, data analytics pages, Research Unit landing pages, marketing emails, newsletters, intranet concepts, slide deck presentations, and TMCR web design concepts. ### Tercero Service Desk Staff @ UC Davis Office of Research Jan 2014 – Jan 2015 | UC Davis Campus, Tercero Assisted & informed campus community and residents with various day-to-day operations and tasks related to on-campus living. ### Co-Founder @ Economics, Business and Finance Club Jan 2016 – Jan 2016 | Davis, CA Placed 3rd in Alpha Kappa Psi's first Case Competition sponsored by Course Hero. Designed slide deck and marketing strategies to boost inorganic re-engagement for Course Hero so that students re-engage with the site more often. Set up social media marketing platform, branding and logo for club and managed advertisements for all social, professional, and fundraising events. Fundraised over $3100 in 7 weeks. ### Sports Photographer @ Prep2Prep Jan 2011 – Jan 2013 | San Francisco Bay Area Covered high school sports events around the Bay Area. Edited, enhanced, and produced approximately 200 photos for each event on the same night upon returning from the event and then featured photos with event article. ## Education ### Bachelor’s Degree in Design, Communications; Economics Minor University of California, Davis ### High School in Graphic Design Bellarmine College Preparatory ## Contact & Social - LinkedIn: https://linkedin.com/in/bcyung --- Source: https://flows.cv/brandony JSON Resume: https://flows.cv/brandony/resume.json Last updated: 2026-04-13